Product Marketing Manager Job Details | The Descartes

Descartes Systems Group provides technology and trade intelligence solutions for logistics and supply chain operations. The Product Marketing Manager will develop positioning, messaging, sales enablement materials, go-to-market initiatives, launch content, competitive intelligence, customer success stories, and performance analyses for Transportation Management Solutions.

Responsibilities:

• Develop product positioning and messaging: Help create and refine value propositions, product messaging, and supporting proof points that communicate the value of Descartes Transportation Management Solutions to target audiences
• Build and support sales enablement programs: Partner closely with Sales to develop customer-facing tools that improve sales conversations and support revenue growth. Create and maintain solution presentations, one-pagers, battlecards, discovery guides, objection-handling resources, ROI messaging, competitive comparisons, and other enablement materials to effectively communicate value throughout the buyer journey
• Support go-to-market initiatives: Collaborate with Product Management, Sales, and Demand Generation teams to support launch planning, campaign development, audience segmentation, market expansion efforts, and gather field feedback to continuously improve messaging and content
• Contribute to product and feature launches: Assist in developing launch messaging, sales enablement materials, website content, customer communications, and campaign assets that support awareness, engagement, and pipeline growth
• Support competitive intelligence efforts: Monitor competitor activity, industry trends, and market developments, helping translate insights into actionable recommendations that strengthen market positioning
• Contribute to customer adoption and expansion: Create messaging and content that helps customers better understand, adopt, and expand their use of Descartes solutions across transportation management use cases
• Develop customer success stories: Partner with Sales and Customer Success teams to identify customer examples, create case studies, and document measurable outcomes
• Support thought leadership initiatives: Assist with the development of market-facing content, industry perspectives, presentation materials, and supporting research that highlights Descartes expertise
• Measure and learn from results: Help track and analyze performance of product marketing activities, including content engagement, campaign performance, website conversion, pipeline contribution, and product adoption metrics

Requirements:

• 7+ years of experience in B2B SaaS, supply chain and logistics technology, transportation management, or a related enterprise software market
• Bachelor's degree in marketing, business, communications, or a related field, or equivalent professional experience
• Experience developing product messaging, positioning, and customer-facing content
• Experience creating customer-facing content, sales tools, presentations, or enablement materials that support prospect engagement and pipeline generation
• Exposure to product launches, go-to-market programs, demand generation initiatives, or competitive intelligence activities
• Demonstrated ability to collaborate effectively with Sales teams and translate customer and prospect feedback into compelling messaging and enablement content
• Understanding of B2B buying journeys, audience segmentation, customer challenges, and value-based messaging
• Ability to translate product capabilities into clear business benefits for executive, operational, and practitioner audiences
• Strong writing, storytelling, presentation, and communication skills
• Collaborative mindset and ability to work effectively across Product Management, Sales, Customer Success, and Marketing teams
• Analytical approach with an interest in using data and insights to improve marketing outcomes
• Eagerness to learn, grow, and expand product marketing responsibilities over time
• This is a remote role, open to individuals who are legally authorized to work in the United States or Canada with up to 10% travel across North America