Marketing Campaigns Manager

GenScript is a global biotechnology group committed to making humans and nature healthier through biotechnology. They are seeking a Marketing Campaigns Manager to support the Integrated Communications & Content department by transforming business needs into marketing campaigns and optimizing the marketing campaign process.

Responsibilities:

• Work with cross-functional teams on marketing briefs and in-depth customer understanding to transform business needs into marketing campaigns
• Provide insight-driven and targeted creative strategy and campaign planning, including target audience definition, creative ideation, omni-channel content development, and evaluation methods
• Oversea internal and external creative content creation (visuals, A/Vs, emails, social media, etc.) based on the creative strategy and planned timelines, ensuring alignment with brand guidelines and business strategies
• Build the storytelling of the GenScript LSG brand across campaigns, ensuring consistency and strategic continuity through various forms of content amplified at multiple connection points
• Optimize the marketing campaign process and management tools to ensure the hi-quality and timely production/implementation of all campaign/event materials
• Monitor the progress and analyze the effectiveness of marketing campaigns, provide analysis reports and optimization suggestions
• Oversee the marketing campaigns team’s engagement, capability development and performance assessment while inspiring them

Requirements:

• Bachelor's degree or above, major is not limited
• 5+ years of work experience, more than 2+ years of experience related to marketing campaign strategy and execution
• Familiar with the process and methods of marketing campaign planning, execution and analysis, familiar with digital marketing channels and strategies
• Strong market insight, analytical ability and strategic thinking
• Strong organization, coordination and communication skills, able to discuss plans and programs with partners (product managers, regional marketers, EMKT channels, etc.) and coordinate resources to maximize marketing effectiveness
• Ability to juggle multiple objectives, projects and tasks and deliver within deadlines
• Fluent spoken English, excellent reading and writing skills are required
• Educational background or work experience in biomedical/biotechnology industry is preferred
• Experience in planning and implementing large-scale online/offline activities is preferred