Digital & Marketing Communications Manager

BlueWind Medical is seeking a Digital & Marketing Communications Manager to lead digital marketing and communications initiatives for its medical device products. The role will develop campaigns targeting physicians and patients, manage SEO/SEM, create content across digital channels, track performance and ROI, and collaborate with third-party vendors.

Responsibilities:

• Create impactful messaging and engagement experiences to deliver high-quality, result-driven experiences
• Lead SEO/SEM strategy, including keyword research, content planning, and performance tracking
• Develop marketing campaigns targeting physicians and engage patients to drive product awareness and adoption/conversion
• Develop and execute campaigns which include social media, email and website content
• Track performance metrics including lead generation, physician, patient engagement and ROI
• Collaborate and manage third party vendor(s)
• Supports tradeshow promotion and messaging

Requirements:

• • Bachelor's degree required
• • Travel up to 15%
• +5 years of relevant experience in Medical Device or healthcare related Marketing
• • Strong digital marketing and analytics expertise
• • Experience in medical device marketing and advancing disruptive technologies in a highly competitive space
• • Self-driven, adaptable, open-minded, and collaborative attitude with ability to function in a fast-paced environment
• • Excellent verbal and written communication skills, problem solving skills, customer service and interpersonal skills
• • Ability to write in a range of styles and tones, from technical to conversational
• • Salesforce and HubSpot experience needed
• • Experience in using AI tools in marketing strategies preferred
• Experience writing about science-related topics in a marketing context is highly desirable