Product Marketing Manager

Subsplash provides an integrated technology platform for churches, ministries, and nonprofits, combining apps, websites, giving, media, and church management tools. The Product Marketing Manager will support positioning, messaging, and growth strategy for Subsplash's church technology products, leading go-to-market execution and optimizing the customer lifecycle. The role partners with Product, Marketing, Sales, Business Development, and executive stakeholders to develop product narratives, campaigns, and conversion strategies.

Responsibilities:

• Lead go-to-market execution, positioning, and messaging for Subsplash's self-serve, direct-to-consumer product lines as we grow the platform into new audiences
• Design and continuously optimize the customer lifecycle, from awareness to trial to purchase to upgrade—using product usage and funnel analytics to find where it's leaking and where the biggest conversion opportunities are
• Create exciting, benefit oriented, and clever product narratives to create compelling copy for headlines, webpages, email campaigns, and more, differentiating between product-led and sales-led strategies
• Work closely with Marketing Team members to create messaging and campaigns that generate demand and drive revenue
• Collaborate cross-departmentally and be a bridge between the Sales, Marketing and Product teams, as well as key stakeholders from the executive team
• Work with Product Management, Business Development, and the Executive team to strategically assess and review the product roadmap and establish the greatest opportunity for success and added revenue, while creating internal alignment and prioritization
• Attend Product Team Sprint Reviews as a marketing advocate for the Product Team and a product advocate for the Marketing Team
• Maintain working knowledge of the competitive landscape for both sales-led and direct-to-consumer offerings in the church tech space

Requirements:

• Models humility, innovation, and a drive for excellence
• 3+ years of professional experience in product marketing or growth marketing, with direct experience in a B2B SaaS
• Proficiency with product marketing and analytics tools (e.g., Pendo, Arcade, Hubspot, Thoughtspot, or similar) to promote and track funnel performance
• Strong understanding of SaaS growth metrics: activation rate, trial-to-paid conversion, PQL volume, expansion revenue
• Comfortable and proficient with AI models and platforms (Claude, Gemini, etc) to improve efficiencies, workflows, and overall output
• Excellent written communication skills, with experience writing conversion-focused copy for self-serve landing pages and in-product messaging
• Comfortable building from ambiguity—you'll be supporting sales motions and competitive offerings that are new to the Subsplash platform
• Passionate about our products and how they can serve churches, ministries, and nonprofits
• Highly organized, detail-oriented, and able to manage multiple parallel projects while working independently with minimal supervision
• Working knowledge of GTM campaign planning, execution, and measurement
• this role is only available as a 100% remote position if you reside in one of the following states: AL, AR, AZ, CO, FL, GA, ID, IA, IN, KS, KY, MO, MI, MN, NC, NM, OK, OH, OR, SC, SD, TN, TX, UT, VA, WA, WY
• B2C product marketing or marketing experience is a plus
• Bachelor's degree in marketing, business, or a related field is a plus