Sr. Brand Marketing Manager

Blueland is a consumer brand creating safe, sustainable cleaning products that eliminate single-use plastic. The Brand Marketing Manager will shape brand initiatives, campaigns, product launches, partnerships, creator programs, PR moments, and activations while driving cross-functional strategy and execution.

Responsibilities:

• Help shape the brand strategy by identifying campaign narratives, content opportunities, and cross-channel storytelling moments that maximize the impact of product launches, partnerships, seasonal campaigns and our sustainability mission
• Partner with Creative to build impactful visual storytelling across campaigns and initiatives
• Coordinate with owned channels (social, CRM) to keep campaign messaging aligned as content moves from launch through always-on
• Serve as day-to-day point of contact with agency and PR partners, tracking scope, timelines, and deliverables
• Own key brand initiatives from strategy through execution, including hero creator campaigns, brand tentpole moments and collaborations
• Evaluate potential creators, partners, agencies, and opportunities and make thoughtful recommendations about where Blueland should invest
• Partner with Growth to analyze influencer and creator performance to identify top-performing formats, messaging, and audience insights, applying learnings to future campaigns and partnership strategy
• Drive complex, cross-functional projects forward, bringing clarity to priorities, owners, timelines, and decisions and translate strategy into compelling storytelling and execution
• Build processes, tools, and templates that make the Brand team more effective and allow successful programs to scale
• Look for better, faster ways of working using automation and emerging tools where helpful to streamline execution, synthesize information, and to raise the quality of the work

Requirements:

• 4–6+ years of experience in a role that required strategic thinking, ownership, and cross-functional execution. Relevant backgrounds may include brand or consumer marketing, strategy, management consulting, partnerships, or other adjacent fields
• Demonstrated ability to independently own complex projects from an ambiguous starting point through high-quality execution, comfortable working in an entrepreneurial environment
• Exceptional strategic and structured thinking: able to quickly understand a problem, identify what matters most, and turn ideas into clear recommendations and action plans
• Strong brand and consumer intuition, with a genuine interest in brands, culture, creators, and what makes ideas resonate with people
• Excellent project management skills and the ability to drive multiple workstreams, stakeholders, and deadlines without losing sight of the bigger picture
• Strong written and verbal communication skills, with the ability to develop clear briefs, synthesize information, articulate a point of view, and communicate effectively with both internal leaders and external partners
• High level of initiative and resourcefulness; you proactively identify what needs to happen and move work forward rather than waiting for direction
• Curious and resourceful about improving how work gets done, including using AI, automation, and other emerging tools to work smarter and more effectively
• Genuine enthusiasm for Blueland's mission and for building a category-defining consumer brand