Senior Product Marketing Manager- Commercialization

Quavo is an industry leader in fraud and disputes management technology, providing an end-to-end cloud-based Disputes as a Service solution for issuing financial services organizations. The Senior Product Marketing Manager, Commercialization owns product go-to-market strategy, including launch governance, pricing, packaging, commercial narratives, and sales enablement from pilot through general availability and expansion.

Responsibilities:

• Establish and maintain a product taxonomy that tiers new products, capabilities, and expansions by risk and opportunity, and use tiering to size launch governance, from a light working group for smaller items to full executive involvement for the largest launches
• Own the launch process end to end: strategy and planning, business case and goal setting, GTM readiness and beta, general availability, post-launch through a 100-day check-in, and the transition into steady-state
• Jointly set product delivery and go-to-market goals with Product for every launch and build the daily and weekly measurement rhythm that holds both sides accountable right after launch
• Develop and maintain pricing and packaging appropriate to a launch's tier, from a full model for major products to a streamlined approach for smaller ones
• Design bundling and expansion pathways that reflect account fit, buying group economics, and competitive positioning
• Partner with Revenue Operations and Finance so pricing translates cleanly into contracts and quoting
• Develop and maintain deal support materials covering product rationale, market timing, competitive differentiation, and pricing
• Deliver a finished commercial narrative to GTM Enablement for every launch, to support rep training and coaching development
• Translate account growth opportunities into priced, packaged offers for existing clients

Requirements:

• 6-8+ years in product marketing, GTM strategy, or commercialization in B2B SaaS, with direct experience taking products from pilot through general availability
• Experience leading launches across a range of scale and complexity, from lightweight efforts to major cross-functional initiatives involving senior leadership, and comfortable briefing executives directly
• Experience with several of the following: identifying the right buyer cohorts and go-to-market motion for a given release, launch, or feature, packaging or bundling models, or pricing input and analysis
• Strong partnership experience with Sales, Revenue Operations, and Finance on quoting, deal structure, and commercial approval
• Experience partnering with enablement or training teams to translate strategy into field-ready programs
• Experience in B2B fintech, financial services SaaS, payments, fraud, risk, or compliance
• Experience packaging across a multi-product portfolio, including offerings that monetize on usage or data volume rather than seats or features
• Working knowledge of CPQ systems, Salesforce, and deal desk workflows
• Familiarity with account scoring or expansion-signal models, and building reusable commercial content templates that scale across products