Manager, Product Design, Growth (Upper Funnel)

Mural is reimagining how teams think and create together through collaborative, visual work experiences. The Manager, Product Design, Growth will lead end-to-end growth journey design across discovery, activation, monetization, onboarding, pricing, and lifecycle touchpoints while managing one to three designers. The role combines hands-on product design, experimentation, cross-functional partnership, and coaching to improve user trust and business growth.

Responsibilities:

• Define high-quality, user-centered discovery, activation, and monetization experiences across problem to success flows, upgrade flows, pricing surfaces, and lifecycle touchpoints — setting patterns that scale across the platform
• Work from concept to production, delivering thoughtful UX, polished visual design, and vibe coded prototypes that help the organization understand direction, risk, and value
• Use behavioral data as a primary design input: interpret funnel metrics, experiment results, and user signals to inform design decisions, not just validate them
• Design and lead experiments across acquisition, activation, and expansion funnels — from hypothesis formation through read-out, in close partnership with product and data science
• Establish reusable growth patterns in Mural's design system that balance clarity, persuasion, and long-term user trust
• Partner with engineers to ensure accurate, high-quality implementation of flows and components
• Directly manage one to three designers on the growth surface: run regular 1:1s, set goals, give performance feedback, and support their career growth
• Balance IC output with people leadership — this is a hands-on management role, not a full-time management track. Expect the majority of your time to remain in design work
• Model how to hold craft and commercial intent simultaneously — showing peers what it looks like to design for conversion without compromising user trust
• Mentor designers working on growth-adjacent surfaces, developing their instincts around hierarchy, motivation, friction, and funnel thinking
• Contribute to how the team understands growth design as a discipline: a principled approach to earning user commitment
• Champion the relationship between growth quality and product quality, helping leadership understand when they align and when they're in tension
• Partner with research, data science, and product to elevate experimentation quality across the organization
• Reframe problems at the funnel level helping teams understand where value is earned or lost and why
• Lead workshops or working sessions that bring clarity to pricing, packaging, onboarding, and upgrade moment opportunities
• Collaborate with product, research, and data science to define success metrics, shape experiment hypotheses, and interpret outcomes
• Advocate for user trust as a growth asset, not an obstacle to conversion — and model how design holds that line
• Share growth approaches for designing discovery, onboarding, and identity flows with peers through critique and collaboration
• Partner with research, data, and product teams to elevate experimentation quality and improve how Mural understands user value signals
• Contribute to a culture of design excellence, especially in areas where growth and monetization intersect with core product experiences

Requirements:

• • 5+ years of product design experience working on complex applications, ideally in PLG, SaaS, or self-serve products
• • Comfort working in fast-moving, experiment-driven environments with frequent iteration and learning
• • Experience designing in-product discovery, onboarding, sign-up, or activation flows
• • Exceptional craft: visual clarity, spacing, motion, and interaction polish are second nature
• • Strong interaction design skills and a careful approach to visual polish, hierarchy, motion, and clarity
• • Ability to design within systems, understanding how decisions cascade across surfaces and journeys
• • Experience partnering with product and data teams to interpret behavioral insights, experiment results, or funnel metrics
• • Curiosity and proactive problem solving: you explore edge cases, anticipate constraints, and think beyond the immediate brief
• • Empathy for first-time users and sensitivity to trust, motivation, and cognitive load
• • Strong communication skills that help cross-functional partners make smart, user-centered decisions
• • 8+ years of product design experience, ideally in SaaS, productivity tools, collaboration software, or product-led growth environments
• • A track record of leading growth, monetization, or conversion-focused design work — not just contributing to it
• • Deep fluency in funnel thinking: you understand acquisition, activation, retention, and expansion as a connected system, not isolated moments
• • Strong data instincts: you can read behavioral data, interpret experiment results, and use both to sharpen design decisions
• • Systems thinking: you understand how decisions cascade across surfaces, journeys, and user relationships over time
• • Experience mentoring or leading other designers, even informally — you know how to raise the quality of work around you
• • Comfort operating in spaces where patterns don't yet exist and playbooks need to be written
• • Experience with pricing architecture, packaging strategy, or monetization model design
• • Deep experience mapping and designing activation journeys — the full arc from first action to genuine value realization
• • Hands-on experience using AI-assisted tools and vibe coding to prototype growth flows, simulate behavioral nudges, and stress-test funnel logic in motion — treating code as a design material for rapid exploration
• • Background in organic acquisition or activation funnels at scale
• • Familiarity with AI-assisted experiences or contextual intelligence in growth flows
• • Experience working with data science teams on experimentation frameworks or causal inference
• • History of shaping 0→1 growth systems or redesigning broken acquisition or retention loops