Sr. Project Marketing Manager and Social media Head

Weekday AI is hiring for one of its clients. The Sr. Project Marketing Manager and Social Media Head will lead global paid, influencer, content, and social media marketing efforts, driving lead generation, conversion, and revenue growth through data-driven strategy and team leadership.

Responsibilities:

• Develop and execute multi-channel marketing strategies that drive high quality lead growth
• Optimize and scale landing pages to maximize lead conversion
• Identify high-performing marketing campaigns and channels and scale them effectively
• Oversee all paid media traffic channels, including Google Ads, Bing Ads, and influencer partnerships
• Leverage satisfied customers to drive referral-based growth
• Blow up the internet with good links, great content, etc, all getting us to rank higher
• Oversee structured snippets implementation
• Lead and manage an international marketing team
• Conduct regular one-on-one and team meetings to review performance, challenges, and opportunities
• Provide mentorship, training, and coaching to ensure high team performance
• Work closely with tech and product teams to optimize user experience and tracking
• Track and analyze key marketing metrics to optimize ROI
• Conduct funnel analysis to identify areas for improvement
• Coordinate with CRO to identify new tests to improve offers, pricing, and promotions

Requirements:

• Min Experience: 7+ years
• Location: United States, South Africa, Jordan, Lebanon, Tennessee, United States, Romania, Poland, Malta, Portugal
• You need to be able to delegate, mentor, hold people accountable to high standards
• "Dig deep" into the details when required
• You need to be regularly, deeply involved with all your people, working together and achieving results
• Must-have skills

Performance Marketing, Social Media Marketing, Digital Marketing