Marketing Writing Manager

Students for Life of America seeks a Marketing Writing Manager to lead its Marketing Writing Team and produce high-quality marketing content. The role translates marketing strategy into content plans and deliverables, manages writers and projects, and collaborates across departments to ensure content is effective, accurate, and on-brand.

Responsibilities:

• Lead and manage the day-to-day operations of the Marketing Writing Team
• Assign writing projects based on team capacity, expertise, deadlines, and organizational priorities
• Establish and maintain writing workflows, timelines, priorities, and production standards
• Coach, develop, and provide constructive feedback to members of the writing team
• Set expectations for quality, timeliness, responsiveness, and ownership
• Monitor team workload and identify capacity issues or gaps before they affect deadlines
• Develop systems that allow the writing team to produce high-quality content efficiently and consistently
• Serve as the primary point of coordination for writing projects within the Marketing Department
• Work closely with the Director of Marketing to translate marketing priorities into written content strategies
• Develop content plans and messaging approaches for campaigns, initiatives, launches, events, and organizational priorities
• Help determine the appropriate audience, message, tone, platform, and content type for each marketing initiative
• Develop campaign briefs and writing assignments that give writers clear objectives and expectations
• Identify opportunities to repurpose and maximize existing content across multiple platforms
• Anticipate upcoming organizational needs and proactively develop content plans
• Collaborate with marketing leadership to ensure written content supports broader organizational goals
• Personally write high-priority, complex, strategic, or time-sensitive marketing content
• Write and edit persuasive marketing materials across a variety of formats
• Develop campaign messaging, emails, website copy, scripts, social media content, talking points, and other marketing materials
• Edit and strengthen drafts produced by members of the writing team
• Provide substantive feedback on messaging, structure, audience, persuasion, clarity, and effectiveness
• Rapidly revise content based on feedback from executive leadership and department heads
• Maintain the ability to step in and produce content when workload or deadlines require it
• Work with departments across SFLA to understand organizational priorities and translate them into effective marketing opportunities
• Serve as a strategic writing partner to department leaders and subject-matter experts
• Attend relevant meetings to understand upcoming initiatives, campaigns, events, and priorities
• Ask the right questions to identify the purpose, audience, desired action, and messaging strategy behind each request
• Balance departmental requests against broader marketing priorities and available team capacity
• Help departments understand how to effectively communicate through marketing channels
• Partner with the Copy Editor to ensure content meets SFLA's Lexicon, Style Guide, brand voice, and editorial standards
• Review content for strategic effectiveness, accuracy, tone, audience, and messaging
• Ensure appropriate fact-checking and source verification occurs before publication
• Identify messaging inconsistencies and work with the team to resolve them
• Maintain high standards for written content across all marketing channels
• Establish effective and responsible AI-assisted writing workflows using Copilot and other approved tools
• Train and coach team members on appropriate AI use in the writing process
• Use AI to accelerate research, drafting, editing, repurposing, and content development while maintaining human ownership of the final product
• Ensure AI-assisted content is reviewed for accuracy, tone, Lexicon, Style Guide compliance, and organizational context
• Continue evaluating opportunities to improve writing team efficiency through technology
• Manage writing projects and deadlines through Asana or other approved project management tools
• Maintain visibility into current, upcoming, and overdue writing assignments
• Coordinate deadlines with design, marketing, events, communications, and other relevant teams
• Identify potential bottlenecks and proactively resolve them
• Ensure final content is delivered on time and ready for publication or distribution

Requirements:

• 6+ years of professional writing, marketing, communications, or related experience
• Strong judgment and discretion when handling sensitive organizational information
• Ability to work independently while collaborating effectively across departments
• Ability to rapidly produce high-quality content and efficiently incorporate feedback
• Familiarity with Microsoft Office Suite and project management platforms such as Asana
• Ability to manage multiple competing priorities and deadlines
• Strong project management and organizational skills
• Demonstrated ability to write persuasive content for specific audiences and desired actions
• Exceptional writing, editing, research, and communication skills
• Strong understanding of marketing strategy and how content supports campaigns and organizational goals
• Demonstrated experience writing marketing content across multiple formats and platforms
• Experience with AI-assisted writing tools, particularly Microsoft Copilot, preferred
• Experience in nonprofit, advocacy, political, or mission-driven organizations preferred
• Strong political knowledge and familiarity with political vernacular strongly preferred
• Experience managing or mentoring writers preferred