Manager Digital Marketing

O'Reilly Auto Parts is seeking a Digital Marketing Manager to lead its digital marketing and content strategy. The role manages campaigns across digital channels, optimizes website performance and conversion, analyzes marketing metrics, oversees vendor relationships and budgets, and leads cross-functional project delivery and team development.

Responsibilities:

• Plan and manage all digital marketing campaign strategy, content development and delivery across multiple digital channels and platforms (SEM/SEO, social media, paid search, display, email, local search, mobile)
• Identify trends and investigate new and creative growth strategies and emerging technologies to enhance/increase performance and optimize digital marketing spend to drive traffic to our retail locations and website
• Provide meaningful insights into business performance; make recommendations for improvements, new content, new initiatives, opportunities, etc. that will drive business growth
• Optimize website design for improved performance (usability, design, content) and develop/share best practices
• Collaborate and partner with teams from multiple departments (Creative, IT, Merchandise, Pricing, Legal, Accounting, etc.) to plan and lead project delivery
• Track and measure marketing performance metrics, including promotions and additional marketing programs, reporting and optimizing based on results
• Engage with IT counterparts for selection and performance of ecommerce platforms, email service and analytics providers
• Focus on website conversion improvements
• Manage vendor relationships in relation to digital marketing strategy/activation
• Manage the marketing budget for all areas of responsibility
• Participate in the annual marketing planning process

Requirements:

• Bachelor's degree in marketing, communications or business
• 4+ years of direct and hands-on digital marketing experience (search engine optimization, website analytics, Google Adwords, etc.)
• Strong technical acumen and ability to act as a liaison between marketing and Information Technology departments
• Must be knowledgeable about the web and emerging technologies
• Experience working with cross-functional teams with an ability to influence others internally and externally
• Ability to manage projects, be organized and set clear priorities
• Demonstrated ability to lead and develop a team and team members in a team-oriented workplace
• Excellent written verbal and communication skills
• Proactive, self-started who is comfortable in a team oriented work environment
• Proficiency with MS PowerPoint, Excel and Work
• Knowledge of internal O'Reilly processes including O'Reilly store operations experience
• Retail marketing experience
• Understanding of search engine optimization and online analytics