Associate Digital Marketing Manager

Parse Biosciences is a global life sciences company developing and commercializing single-cell sequencing technologies and related products. The Associate Digital Marketing Manager will support the execution, optimization, and measurement of digital marketing programs across email, websites, social media, paid media, SEO, and other channels to drive brand awareness, engagement, and demand generation.

Responsibilities:

• Support the planning, execution, and optimization of digital marketing campaigns across multiple channels
• Coordinate digital campaign activities and timelines in partnership with Marketing and cross-functional stakeholders
• Build and execute email marketing campaigns, including audience segmentation, campaign setup, testing, deployment, and performance tracking
• Support website updates and optimization efforts to improve the customer experience, engagement, and conversion
• Create and edit digital content and copy that is consistent with Parse Biosciences’ brand voice and messaging
• Support organic and paid social media activities, including content scheduling, community engagement, and performance monitoring
• Assist with paid digital advertising programs, including search, social, and display campaigns
• Monitor and report on digital marketing performance, including website traffic, campaign engagement, audience behavior, lead generation, and conversion metrics
• Use data and performance insights to recommend opportunities to improve campaigns and digital channels
• Support search engine optimization (SEO) initiatives and help identify opportunities to improve organic search performance
• Collaborate with Product Marketing, Design, Communications, Sales, and other teams to support integrated marketing campaigns and commercial initiatives
• Maintain campaign, website, and marketing data within relevant digital marketing platforms and systems
• Stay current on digital marketing trends, tools, technologies, and best practices, and identify opportunities to test new approaches
• Support additional digital marketing projects and initiatives as the business continues to grow

Requirements:

• Bachelor's degree in Marketing, Communications, Business, Life Sciences, Computer Science, or a related field, or equivalent relevant experience
• 1 - 3 years of relevant experience in digital marketing, marketing operations, demand generation, web marketing, or a related area
• Experience with digital marketing and analytics platforms such as HubSpot, Google Analytics, Google Ads, or similar tools
• Familiarity and interest in email marketing, website content management, social media, paid digital advertising, and/or SEO
• An analytical mindset and interest in using data to understand performance and improve marketing effectiveness
• Strong written and verbal communication skills
• Strong organizational skills and attention to detail, with the ability to manage multiple projects and deadlines
• A proactive, collaborative approach and ability to work effectively across teams
• Interest in learning new digital marketing tools, technologies, and approaches
• This position is home office based and will require a reliable internet connection and suitable workspace to fulfill job duties effectively
• Experience in life sciences, biotechnology, healthcare, or another technical industry is preferred but not required