Regional Marketing Manager, Food and Pharma business, APJEM (Asia Pacific Japan Emerging Markets)

Oxoid Remel Microbiology, acquired from Thermo Fisher Scientific, provides microbiology products and services that support disease identification, food and beverage safety, and pharmaceutical manufacturing integrity. The Regional Marketing Manager will lead regional marketing strategy for the Applied vertical across APJEM/ROW, driving revenue growth, product launches, funnel development, events, promotions, and data-driven commercial enablement.

Responsibilities:

• Analyze external market trends, dynamics, competitor intelligence and customer data and generate actionable insights monthly and quarterly to inform regional strategy and optimize performance
• Support STRAP roadmap and embed customer-centricity into the Regional Applied Go-To-Market strategy with clear success metrics. Collaborate closely with regional commercial leadership to align on priorities, expectations and execution
• Contribute to drive 3% volume growth globally by helping accelerate funnel conversion, leveraging events, webinars, and nurture programs. Define and execute compelling regional promos, aiming to achieve 80% of target revenue projection
• Partner with product management on New Product Introductions (NPIs) planning and execution for the Applied Vertical, ensuring strong regional Go-To-Market launch and sales enablement
• Support portfolio optimization including SKU transitions and risk mitigation. Deliver accurate regional forecasts for S&OP, informed by promotions and market dynamics. Share regional Voice Of Customer insights to inform NPI and portfolio strategy
• Understand global marketing plans and tailor them for the region
• Work with digital marketing to ensure effective lead capture, tracking and prioritize effective support to the commercial team with impactful sales collateral and tools to improve conversion rates
• Optimize marketing OPEX for the Applied Vertical, APJEM/ROW, prioritizing high-impact investments with defined ROI KPIs, ensuring alignment with P&L targets
• Utilize Power BI dashboards and commercial alignment discussions to validate data, monitor lead quality and equip commercial team with tools and collateral to help improve conversion rates. Support commercial leadership to enable sales activation

Requirements:

• At least 10 years of experience in B2B marketing, ideally in life sciences, diagnostics, or healthcare
• Demonstrated success in developing and executing regional marketing strategies and in sales enablement initiatives
• Proven ability to translate marketing strategy into execution and deliver measurable results
• Excellent analytical, project management and communication skills and ability to collaborate in a cross-functional organization
• Proficient in written and spoken English
• Willingness to travel (25%)