Product Design Lead

Carrot is a global fertility and family-building platform providing personalized care and support. The Lead Product Designer will shape end-to-end mobile member experiences, design cohesive information architecture and navigation, improve engagement and retention, conduct research, and grow the design system.

Responsibilities:

• Own mobile design end to end — concept through high-fidelity execution on iOS and Android
• Bring the pieces together — design the information architecture and navigation that make distinct parts of the member experience feel like one product
• Design for return, not just first use — drive adoption and retention through experiences that earn a member's attention daily, weekly, and monthly
• Make complexity feel simple — turn large, dynamic, nuanced information into something members trust at a glance
• Partner closely with our Content Designer so visual and written communication land as one experience
• Ground decisions in evidence — run qualitative and quantitative research, and use it to back what we build
• Grow our design system with accessibility, consistency, and scalability in mind

Requirements:

• • A Bachelor's Degree
• • 10+ years in product/UX design, with a portfolio of mobile-first work and end-to-end ownership of complex, multi-step journeys
• • Experience building and working on consumer apps focused on daily and weekly active usage
• • A track record designing for engagement and retention — habit formation, behavior change, wellness, or similar
• • AI as a core part of your design practice, plus experience designing AI-powered product experiences
• • Systems thinking to create experiences that feel clean and simple for users
• • Strong visual and interaction craft, hands-on prototyping, and fluency with building products people love to use
• • Experience leading user research or usability testing
• • Experience with behavior change frameworks or gamification
• • Experience helping teammates develop as designers
• • Empathy and sensitivity to the challenges of healthcare journeys