Principal Product Manager — Growth, Social & Community

Fanatics is building a global digital sports platform spanning Commerce, Collectibles, and Betting & Gaming. The Principal Product Manager will own the growth thesis, roadmap, and end-to-end development of the company’s social and community layer, including identity, profiles, social graphs, acquisition loops, gamification, and cross-product engagement. The role will use experimentation and data to improve acquisition cost, retention, cross-product adoption, and Fanatics ONE membership.

Responsibilities:

• Write the point of view: where the growth comes from, which social mechanics get us there, what each one is worth, and the order to build them in
• Keep a live read on where consumer social is going and what it means for us
• Invite, referral and friend discovery built into the product rather than sitting next to it
• Sharing that fans actually want to do, which means moments worth sending rather than a share button bolted on
• Social surfaces that put Fanatics in front of people who aren't customers yet
• Identity and a public social profile built as a real product: who someone is across verticals, who they root for, what they collect, what they're good at, carried with them instead of reset at every front door
• Reputation and a record worth showing off to all fans
• One social graph that every vertical uses instead of each building its own
• Discovery driven by what a fan's friends are doing
• A privacy model where being public is a choice and a safe one
• Fandom runs on highs and lows, and the ecosystem gives us both the signal to see them and the means to respond
• Work from context and not just behavior, understand what happened to a fan and how the fan feels about it
• Bring generosity, perfect timing, and a bias toward being on the fan's side
• Shared experience, including the plain fact of knowing that thousands of other fans are sitting in the same moment you are, sweating it together
• Progression that means something
• Group and squad competition, what makes a fan recruit their friends
• A clear position on where rewards genuinely change behavior and how to introduce
• Define what a social lever is worth
• Density against retention, invite and share loops against acquisition cost, cross-product LTV, and what a second and third product per fan is actually worth

Requirements:

• Eight or more years in product, with real time on growth and real time on social, community or network products at consumer scale
• Social products rather than social features. Things where the value came from other users, and you know how graphs get built
• You've carried a growth number and can defend a roadmap to it
• Both ends of the funnel. Acquisition and retention
• The ability to write the narrative that gets a company aligned, and to sit with two engineers and a designer and get something in front of users this week
• You build fast. Prototypes over specs, days over quarters, and you cut things quickly when they don't work
• You use consumer social products and have opinions about them. You also understand how fans behave, the loyalty and the superstition and the heartbreak
• You decide at 80%, write down why, and change your mind when the data says to
• You can write the query, design the test, debate incrementality with a data scientist, and tell a real lift from a seasonal one
• You've dealt with the ugly side of user-generated content before - moderation, abuse, bad actors
• A social product you shipped that outlived the team that built it
• A graph you grew from nothing, and a clear story about how you solved cold start
• Users you moved between products or business units at scale
• Something you built that made people feel recognized
• Something you killed because the data said to
• Three social products you admire, why each loop works, and where each one breaks
• Work across P&Ls where you owned the outcome but not the roadmap
• Something public. A product, a repo, writing, a community you started and grew
• Experience shipping social or UGC inside a regulated or high-scrutiny environment