Lead Product Manager, Marketing Platform

Mindbody provides technology that helps wellness businesses thrive and creates exceptional experiences for businesses and individuals. The Lead Product Manager will lead the strategy and hands-on execution of a unified CRM by integrating messaging automation, AI chatbots, and sales pipeline tools, while partnering with Go-To-Market and product teams to drive growth and retention.

Responsibilities:

• Directly lead a dedicated squad to envision, build, and launch a unified CRM. You’ll take three separate solutions and weave them into a seamless experience that drives client retention
• Partner closely with Go-To-Market teams to package, price, and position the CRM solution for maximum market impact
• Work with other product and platform teams to ensure the CRM is deeply integrated into the broader Playlist ecosystem, creating a frictionless experience for both business owners and their clients

Requirements:

• An Experienced Builder: 7+ years of experience as a hands-on PM, with a proven track record of shipping impactful products from 0 to 1 and scaling them
• A Growth Expert: Deep understanding of client growth lifecycles and marketing systems. You understand the "leaky bucket" problem and have diverse examples of how you have creatively improved the funnel (or built tools/platforms to enable) within successful Consumer or B2B companies
• A Clear Thinker and Collaborator: You can analyze complex situations, generate nuanced strategic plans, and think end-to-end—from customer opportunity to product design and architecture to distribution and revenue
• A Clear Thinker and Collaborator: You have excellent written and verbal communication, and operate collaboratively
• AI-Forward (Plus): Hands-on experience integrating Generative AI into products to solve real-world user problems