Marketing Manager - Part Time or Internship

Carolina Coastline Realty is a boutique vacation rental and property management company serving the coastal North Carolina region. The Marketing Manager will support brand growth through social media management, content creation, guest review management, website content, local SEO, digital marketing analytics, property listing optimization, and guest experience initiatives.

Responsibilities:

• Channel Management: Build out, brand, and cross-link official Facebook and Instagram channels with our direct booking website
• Weekly Content Schedule: Plan, create, and schedule engaging weekly social posts highlighting:
• New Properties: Spotlighting new homes and vacation rentals joining our portfolio
• Booking Promotions: Promoting seasonal discounts, gap nights, and special offers
• Company Milestones: Sharing team achievements, growth updates, and community news
• Ad Support: Help set up and monitor targeted social media ad campaigns (Meta Ads) aimed at recruiting new property owners and driving local business development
• Review Moderation: Draft and post professional responses to guest reviews across Vrbo, Airbnb, and Google Business Profile
• Website Integration: Assist with implementing and testing an automated guest review module on our direct booking site to showcase guest feedback
• Local Guidebook Creation: Research, curate, and write a comprehensive Wrightsville Beach Guest Guide to provide top recommendations for dining, activities, and local attractions
• On-Page SEO Setup: Configure and update website meta tags, page titles, and site description tags to drive organic search visibility
• Web Evaluations: Participate in regular check-ins with our web design partner to review site performance and track the implementation of recommendations
• PPC & SEO Execution: Support Pay-Per-Click (PPC) ad campaigns and Search Engine Optimization (SEO) initiatives
• Performance Reporting: Monitor traffic trends, user behavior, and booking pathways using Google Analytics , sharing key insights with leadership
• Listing Testing: Help test and optimize property titles, descriptions, and photo sequencing across Airbnb and Vrbo to maximize booking conversions
• Business Messaging Tools: Assist in setting up and configuring a dedicated business phone line for guest texting and automated SMS
• Guest Marketing Deliverables:
• Research, design, and plan custom 2027 Guest Welcome Gifts to enhance the arrival experience
• Create branded QR code magnets linked directly to the digital Guest Guide for placement inside our properties

Requirements:

• Must reside in the greater Wilmington, NC area
• Must currently reside in or near the Wilmington, NC area (Wrightsville Beach, Carolina Beach, Leland, etc.) for local market familiarity and occasional in-person syncs
• Must have a reliable laptop or desktop computer capable of running modern web browsers, design software (e.g., Canva), and analytics tools smoothly
• Must have reliable, high-speed internet access suitable for remote work, video conferencing, and online campaign management
• Currently pursuing or a recent graduate of a degree in Marketing, Communications, Business, Hospitality, or a related field
• Basic understanding and hands-on experience (through coursework, previous internships, or personal projects) in:
• Google Analytics: Navigating reports to check traffic, acquisition channels, and user activity
• SEO Fundamentals: Understanding keywords, page titles, and meta tag structure
• Meta Ads Manager: Basic familiarity with Facebook/Instagram ad creation, targeting, and boosting
• Social Media & Design: Familiarity with managing Facebook/Instagram business accounts and utilizing design tools like Canva or CapCut
• Strong written communication skills with acute attention to detail
• Highly organized, comfortable working remotely, and eager to take ownership of projects in a fast-paced startup environment