Product Marketing Manager

Velixo develops Excel-based reporting and business solutions for ERP platforms. The Product Marketing Manager will shape global positioning and go-to-market strategy, lead product and proposition launches, and enable sales, marketing, and partner teams.

Responsibilities:

• You will play a pivotal role in driving growth by defining compelling customer value propositions that align with the company’s strategy and maximize Velixo’s brand differentiation. This includes collaborating with the product, marketing and commercial teams as well as our many partners to establish frameworks that ensure proposition success, and delivering impactful presentations, e-books and other assets in collaboration with the Marketing team
• You will take full ownership of launching new products and propositions and deliver successful go-to-market strategies, inclusive of enablement packs for both internal and external stakeholders
• You will work closely with the leadership team, you will guide region-specific plans, developing detailed channel strategies, messaging, positioning, value-added content, and sales enablement tools
• To push and guarantee the Velixo messaging resonates with prospects, you will lead the strategy and execution of our customer case study track, ensuring a continuous focus and release cycle of quality customer case studies with measurable outcomes by ERP, Industry and/or specific use cases
• Working closely with the CPO and the marketing team, you will contribute to taking the messaging and structure of the Velixo website to the next level
• Additionally, you will manage the delivery of the proposition roadmap in partnership with product strategy, pricing, and go-to-market teams to achieve financial targets
• Acting as a global ambassador for Velixo, you will contribute to thought leadership, represent the brand at events, and possibly on social media, with analysts, and through digital channels, showcasing exceptional Velixo content

Requirements:

• Proven experience in a customer and commercially led Product Marketing role with deep domain expertise and a track record of building and executing product and proposition growth strategies across multi-functional teams
• Experience of launching new products and value propositions
• Strong knowledge of product centric organizations and industries, which includes a deep understanding of the business needs and challenges faced by customers, and competitors in the space
• Experienced in product marketing methodologies, value proposition development, combined with marketing/communications and ability to work with Product and Commercial teams
• Experience working within the ERP space, either directly or indirectly
• Ability to operate at both a strategic and operational level – Established experience launching successful products in highly competitive technology markets
• Proven creative thinker that independently generates and executes on innovative product marketing ideas
• Proven track record in crafting compelling positioning and thought leadership content