Senior Manager, Performance Marketing

Housecall Pro provides software solutions that help home service professionals streamline operations, grow their businesses, and save time. The Senior Manager, Performance Marketing will lead performance marketing strategy, manage a significant media budget, oversee acquisition channels, and guide a team of performance marketers. The role focuses on data-driven experimentation, full-funnel growth, campaign optimization, and cross-functional collaboration to drive efficient customer acquisition.

Responsibilities:

• Lead a team of performance marketers across paid media and acquisition channels, setting priorities, performance expectations, and team goals
• Own and execute end-to-end performance marketing strategy across paid social, creator and influencer marketing, direct mail, affiliate, and emerging acquisition channels
• Manage and optimize a $20M+ annual media budget to drive scalable customer acquisition, revenue growth, and efficient return on investment
• Analyze full-funnel performance and translate channel, customer, and financial data into strategies that improve customer acquisition cost, lifetime value, conversion, and incrementality
• Identify, test, and scale new marketing channels and acquisition strategies that create net-new demand and expand HCP's growth opportunities
• Partner with Creative to translate customer insights and performance data into high-velocity creative testing, clear briefs, and stronger campaign execution
• Collaborate with Lifecycle Marketing, Analytics, Finance, Product, and other cross-functional partners to strengthen the full-funnel acquisition engine
• Design and execute structured experimentation across creative, audiences, offers, targeting, landing pages, and channel tactics
• Own reporting, performance forecasting, and investment recommendations for the channels within the portfolio, communicating results, risks, and opportunities to senior leadership
• Manage agency, vendor, platform, and partner relationships while identifying emerging tools, capabilities, and approaches that improve performance

Requirements:

• • 7+ years of experience in digital or performance marketing, with 2+ years leading, coaching, or developing marketing professionals
• • Experience managing material marketing budgets across multiple channels, programs, product lines, markets, or audiences, with demonstrated ability to allocate investment and optimize performance across a complex portfolio
• • Strong expertise in paid social advertising platforms and performance marketing tools (i.e. Meta Ads Manager, TikTok Ads Manager, Google Analytics, Looker, Tableau)
• • Strong analytical fluency across full-funnel marketing metrics, including customer acquisition cost, lifetime value, attribution, testing, and forecasting
• • Bachelor's degree in Marketing, Business, or a related field, or equivalent work experience
• • Proven experience driving team efficiency or output quality through the strategic use of AI tools and automation
• • Strong strategic judgment with the ability to balance long-term growth opportunities with near-term performance and efficiency
• • A bias for action, experimentation, and continuous optimization
• • Excellent communication and cross-functional collaboration skills across Marketing, Creative, Product, Analytics, Finance, and senior leadership
• • Curiosity about emerging customer acquisition strategies, technologies, platforms, and consumer behaviors
• • Comfort making decisions, establishing priorities, and creating clarity in a fast-paced and ambiguous environment
• • Ability to connect customer insights, creative strategy, channel performance, and business outcomes
• • A multi-dimensional background with a breadth of cross-functional interests or depth of specialized mastery
• • Personal resilience to learn from scratch, and successfully thrive in ambiguity