Marketing Automation Manager

RSAC is a global cybersecurity events and learning organization that brings the security industry together to address current and future cyberthreats. The Marketing Automation Manager will manage HubSpot operations and develop full-funnel automation strategies, nurture programs, email campaigns, lead scoring, reporting, and performance optimization in collaboration with cross-functional marketing teams.

Responsibilities:

• Own and manage the day-to-day operations of HubSpot, including workflows, email campaigns, lead scoring, list segmentation, and reporting
• Design and execute marketing automation strategies across the full funnel (acquisition, engagement, retention, and reactivation)
• Develop and maintain nurture programs, drip campaigns, and triggered email flows
• Collaborate with content, digital, and demand gen teams to align messaging and timing across all channels
• Ensure data integrity using HubSpot and 3rd party tools
• Working with the Director of Marketing Technology and Operations, define KPIs and create regular performance dashboards and reports to track automation success and inform optimization
• Partner within Marketing to align lead prioritization processes and create scoring models
• A/B Test, iterate, and optimize campaigns based on performance data
• Stay up to date on best practices and emerging trends in marketing automation and HubSpot functionality

Requirements:

• 3–5+ years of experience in marketing automation, with at least 2 years of hands-on experience in HubSpot
• Proven success managing complex automation workflows, lead scoring, and email marketing strategies
• Strong understanding of customer journey mapping and lifecycle marketing
• Analytical mindset with the ability to interpret data and make data-informed decisions
• Exceptional project management and cross-functional collaboration skills
• Attention to detail and passion for optimizing user experience and marketing performance
• Please be aware that although this is a remote position, to be considered for the vacancy you must have residency in one of the following states:

California, Colorado, Florida, Kansas, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Utah, Virginia, Washington