Product Marketing Manager, Procurement - Remote

Agiloft is a global provider of data-first contract lifecycle management software and agreement solutions. The Product Marketing Manager, Procurement will own the end-to-end go-to-market strategy for the procurement market, connecting product, marketing, and sales. The role will develop market intelligence, positioning, enablement, launches, content, business cases, and product packaging and pricing guidance.

Responsibilities:

• Own the complete go-to-market plan for Agiloft in the procurement space, spanning marketing strategy, sales strategy, and enablement
• Serve as the primary liaison between product marketing and sales, ensuring both functions are aligned on procurement positioning, priorities, and execution
• Build and maintain a continuous intelligence engine covering competitive insights, customer insights, market intelligence, and analyst relations specific to procurement and source-to-contract
• Translate that intelligence into clear guidance that shapes product strategy, roadmap priorities, and packaging and pricing decisions for the procurement space, in close partnership with product management
• Own positioning and messaging for Agiloft in procurement, grounded in real buyer workflows, approval structures, and budget pressures rather than a generic feature tour
• Build the enablement strategy for procurement, including battlecards, objection-handling guides, demo narratives, and playbooks that give sales what they need to win
• Plan and lead go-to-market launches for procurement-relevant capabilities, coordinating product management, demand generation, and sales around a shared plan
• Develop content that speaks credibly to the procurement buyer persona such as web copy, one-pagers, case studies, webinars, and thought leadership
• Build the business case and ROI framework procurement buyers need to justify investment, backed by real value drivers and customer proof points
• Identify and develop procurement customer advocates and references to support marketing and sales efforts
• Track performance of procurement go-to-market programs and use that data to prioritize future investment

Requirements:

• 6+ years of experience in product marketing, ideally in B2B SaaS, with direct ownership of go-to-market strategy, positioning, or launch execution
• Knowledge of procurement, sourcing, supplier management, or source-to-contract processes is a strong plus
• Experience with contract management, legal tech, or sales operations software is a plus
• Comfort using AI tools to conduct primary business functions is a plus
• Proven ability to build and lead a go-to-market plan spanning marketing, sales, and enablement, not just a single piece of it
• Experience gathering and synthesizing competitive intelligence, customer insight, and analyst relations into guidance that shapes product and business decisions
• Strong track record partnering with product management on roadmap priorities and packaging or pricing decisions
• Exceptional written and verbal communication skills, with the ability to translate complex buyer problems into messaging that lands with buyer personas
• Experience building sales enablement assets, such as battlecards, playbooks, and competitive analysis
• Strong analytical skills, with comfort using data such as win/loss analysis and pipeline metrics to inform strategy and measure results
• Demonstrated ability to lead cross-functional launches, aligning product, sales, and demand generation around a shared plan