Product Marketing Manager, Procurement

Agiloft is hiring a Product Marketing Manager to own its end-to-end go-to-market strategy for the procurement space. The role connects product, marketing, and sales by turning market and customer intelligence into positioning, sales enablement, launch plans, and input on product strategy, packaging, and pricing.

Responsibilities:

• Own the complete go-to-market plan for Agiloft in the procurement space, spanning marketing strategy, sales strategy, and enablement
• Serve as the primary liaison between product marketing and sales, ensuring both functions are aligned on procurement positioning, priorities, and execution
• Build and maintain a continuous intelligence engine covering competitive insights, customer insights, market intelligence, and analyst relations specific to procurement and source-to-contract
• Translate that intelligence into clear guidance that shapes product strategy, roadmap priorities, and packaging and pricing decisions for the procurement space, in close partnership with product management
• Own positioning and messaging for Agiloft in procurement, grounded in real buyer workflows, approval structures, and budget pressures rather than a generic feature tour
• Build the enablement strategy for procurement, including battlecards, objection-handling guides, demo narratives, and playbooks that give sales what they need to win
• Plan and lead go-to-market launches for procurement-relevant capabilities, coordinating product management, demand generation, and sales around a shared plan
• Develop content that speaks credibly to the procurement buyer persona such as web copy, one-pagers, case studies, webinars, and thought leadership
• Build the business case and ROI framework procurement buyers need to justify investment, backed by real value drivers and customer proof points
• Identify and develop procurement customer advocates and references to support marketing and sales efforts
• Track performance of procurement go-to-market programs and use that data to prioritize future investment
• Leverage AI-assisted tools to enhance productivity, streamline workflows, and support day-to-day activities
• Other duties as assigned

Requirements:

• 6+ years of experience in product marketing, ideally in B2B SaaS, with direct ownership of go-to-market strategy, positioning, or launch execution
• Proven ability to build and lead a go-to-market plan spanning marketing, sales, and enablement, not just a single piece of it
• Experience gathering and synthesizing competitive intelligence, customer insight, and analyst relations into guidance that shapes product and business decisions
• Strong track record partnering with product management on roadmap priorities and packaging or pricing decisions
• Exceptional written and verbal communication skills, with the ability to translate complex buyer problems into messaging that lands with buyer personas
• Experience building sales enablement assets, such as battlecards, playbooks, and competitive analysis
• Strong analytical skills, with comfort using data such as win/loss analysis and pipeline metrics to inform strategy and measure results
• Demonstrated ability to lead cross-functional launches, aligning product, sales, and demand generation around a shared plan
• Knowledge of procurement, sourcing, supplier management, or source-to-contract processes is a strong plus
• Experience with contract management, legal tech, or sales operations software is a plus
• Comfort using AI tools to conduct primary business functions is a plus