Event Marketing Manager

Parachute Health is a digital ordering and order management platform serving the post-acute care and home medical equipment sectors. The Event Marketing Manager will develop and execute the company’s industry conference and owned-event strategy, manage budgets and vendors, and drive lead capture, ROI tracking, and follow-up across marketing, sales, and customer success teams.

Responsibilities:

• Own the annual events portfolio strategy: which events to attend, at what tier of investment, and why, tied to lead generation and brand goals across all four buyer segments
• Manage the events budget, including recommending where to increase, hold, or cut spend
• Run event execution end-to-end: logistics, booth/asset management, staffing coordination, and on-site presence
• Partner with Growth Marketing, Revenue Operations, Sales, and Account Management so leads captured at events flow into effective marketing campaigns and timely sales and CS follow-up
• Own lead capture, ROI tracking, and attribution for events, closing the current gap between event spend and pipeline visibility
• Lead the design and execution of Parachute-owned events, including customer advisory boards
• Manage external vendors supporting the events program (asset storage/shipping, lead capture tooling, and potentially contract event staff)
• Support Sales and Account Management with merchandise and collateral for key prospect and customer accounts

Requirements:

• Experience managing budget and strategy for both industry conferences and owned/hosted events
• A demonstrated ability to translate event spend into ROI: lead generation, growth within existing accounts, and brand awareness
• Hands-on experience with lead capture tools and a CRM (HubSpot preferred), including getting event leads routed and followed up on
• High agency and a bias toward action. Someone who keeps things moving without waiting to be told the next step
• Creative marketer with proven experience building quality campaigns that drive brand awareness and lead generation
• Comfort managing several concurrent priorities (multiple conferences in the same week is normal for this role)
• Comfort managing vendors and using technology/AI tools to work faster and more effectively
• Applicants must be legally authorized to work in the United States at the time of application and for the duration of employment. The Company does not sponsor employment authorization for this position
• Healthcare experience (DME/HME, homecare, health system, physician group, or health plan) is a plus