Sr. Manager, Customer Marketing

Jump empowers financial advisors and their clients with an AI assistant that automates the client meeting cycle and other workflows. The Senior Manager, Customer Marketing will build the customer marketing function, develop customer advocacy and reference programs, create customer-focused content, and partner with Sales and Customer Success to support engagement and expansion.

Responsibilities:

• Own relationships with our flagship customers and drive co-marketing strategies (case studies, joint webinars, co-presentations, joint PR) that elevate both brands
• Build the case study and thought leadership engine that gives Sales real proof points, with a focus on producing visible wins fast as we enter new verticals
• Own the customer marketing budget, vendor relationships, and reporting on program performance and pipeline influence
• Design and launch Jump Club, our incentive program for customer engagement, alongside our referral, review (G2), and community programs
• Stand up and run a Customer Advisory Board and user group programming that deepens relationships with our most engaged customers
• Create a system of recognition and rewards that turns satisfied customers into public promoters
• Build a systematic reference program that gives Sales a reliable, always-current bench of approved customers to point to in a deal
• Own the end-to-end process: intake, approval, scheduling, and keeping references fresh and healthy over time
• Partner with Sales to close the loop on requests quickly, so no deal stalls waiting on a reference
• Own onboarding, adoption, and renewal communications that keep customers engaged from day one
• Partner directly with CS on upsell/cross-sell playbooks and campaigns, including onsite events that put thought leadership in front of new parts of an account to drive expansion
• Build QBR support materials and account-level nurture that turn retained revenue into expansion revenue

Requirements:

• 5+ years building or scaling a customer marketing function at a high-growth B2B software company, ideally from an early stage
• Creative Orientation: a track record of originating customer marketing strategies and programs, not just executing an existing playbook
• Fluency in current customer marketing best practices: reference and advocacy programs, review platforms like G2, customer communities, and how AI is changing case study and reference production
• Expert communicator and comfortable building content and relationships that resonate with senior stakeholders at major enterprise and financial services accounts
• Cross-functional Influence: a track record of getting Sales, CS, and Legal to adopt a new program or process
• Experience working at a Series A–C company or similarly fast-moving environment
• Experience in Financial Services or Wealth Management