Director of Product Management, Customer Data and Signals Platform

GEICO is an auto insurance company focused on innovation, customer service, and quality coverage. The Director of Product Management, Customer Data and Signals Platform will own and scale the Customer Data and Signals platform, including customer data, identity resolution, tagging, and AI data services. The role will lead cross-functional teams in transforming fragmented data into real-time signals that support personalization, marketing, pricing, and customer experience.

Responsibilities:

• Define and execute the vision for a real-time, enterprise-grade CDP
• Build unified customer profiles across anonymous, known, and offline users
• Enable 360° identity resolution across web, app, call center, and partner channels
• Drive activation into downstream systems (MAP, paid media, personalization engines)
• Establish persistent identity graph from first visit through lifecycle
• Solve for anonymous → known user stitching
• Define standards for data modeling, schema, and governance
• Ensure high-quality, privacy-compliant, and scalable data pipelines
• Own enterprise tagging strategy and governance
• Build scalable event tracking framework across all digital properties
• Ensure clean, consistent, and reusable signals for analytics and ML
• Drive adoption of modern server-side tagging and data collection frameworks
• Transform raw data into real-time signals and features
• Partner with Data Science to enable AI/ML models (e.g., churn, propensity, LTV)
• Enable downstream systems (MAP, pricing, CX) to consume decision-ready signals
• Define multi-year strategy and roadmap for Customer Data & Signals
• Deliver platforms that scale to millions of users and billions of events
• Drive cross-functional alignment across Marketing, Product, Data, and Engineering
• Establish clear success metrics tied to business impact (conversion, retention, LTV)
• Build and mentor a high-performing team of Product Managers
• Lead vendor vs. build decisions (e.g., CDP, tagging, experimentation tools)
• Ensure privacy, compliance, and governance (PII handling, consent frameworks)

Requirements:

• 10+ years in Product Management, including platform/data products
• 5+ years leading teams (Sr. PMs / PMs)
• Deep experience with:
• Customer Data Platforms (CDPs)
• Identity resolution / user stitching
• Event tracking & tagging systems
• Experimentation platforms (e.g., Statsig, Optimizely, in-house)
• Strong understanding of data architecture (batch + real-time)
• At this time, GEICO will not sponsor a new applicant for employment authorization for this position
• Experience building CDP or data platforms in-house at scale
• Familiarity with tools like Snowflake, Segment, mParticle, Statsig
• Experience in regulated industries (insurance, fintech, healthcare)
• Strong understanding of privacy frameworks (GDPR, CCPA)
• Exposure to AI/ML-driven personalization and decisioning systems