Senior Marketing Data Analyst AdTech/Media Analytics

<>Location: Remote
Work Arrangement: Remote — PST Hours
Employment Type: Long-Term Contract</> <>Min Pay: $48.28/hr
Max Pay: $51.85/hr</>

Primary Skills

• Marketing Analytics
• Data Analytics
• SQL
• Python
• Campaign Measurement
• Marketing Attribution
• Performance Analytics
• Data Modeling
• Tableau
• Looker

Secondary Skills

• AdTech
• MarTech
• Digital Media Analytics
• Customer Insights
• Statistical Analysis
• Experimentation
• KPI & Measurement Frameworks
• Amazon Marketing Cloud
• Google Ads Data Hub
• Clean Room Environments
• TV / CTV Measurement
• Cross-Channel Media Measurement
• Reporting & Dashboard Development
• Data Quality
• Analytics Frameworks

Job Description

We are seeking an experienced Senior Marketing Data Analyst to support data-driven decision-making across digital advertising, marketing measurement, and media analytics.

The ideal candidate will have strong hands-on experience with SQL and Python, campaign measurement, attribution, performance analytics, large-scale datasets, and BI reporting. The role requires the ability to translate complex analytical findings into actionable recommendations for both technical and business stakeholders.

Key Responsibilities

• Lead end-to-end analytics initiatives focused on campaign measurement, attribution, and performance tracking.
• Analyze large, multi-source datasets to identify actionable insights for marketing and media strategies.
• Develop interactive dashboards and scalable reporting solutions using Tableau, Looker, or similar BI platforms.
• Define KPIs and measurement frameworks aligned with business objectives.
• Apply statistical techniques and experimentation methodologies to evaluate campaign effectiveness.
• Translate analytical findings into clear recommendations for technical and business stakeholders.
• Build reusable analytical models, frameworks, and reporting templates.
• Collaborate with Product, Engineering, Customer Success, Marketing, and other cross-functional teams.
• Identify opportunities to improve data quality, reporting processes, and analytical methodologies.
• Support enhancements to analytics capabilities and data-driven products.
• Independently manage multiple analytical initiatives and deliverables.

Required Qualifications

• 9+ years of experience in data analytics, marketing analytics, or data science.
• Strong hands-on experience with SQL and Python.
• Strong understanding of marketing measurement, attribution models, and campaign analytics.
• Experience developing dashboards with Tableau, Looker, or comparable BI platforms.
• Experience working with large-scale datasets and data modeling.
• Strong analytical, communication, and presentation skills.
• Ability to translate complex analytical results into actionable business recommendations.
• Ability to work independently across multiple analytics initiatives.
• Ability to work during Pacific Time business hours.