Senior Marketing Manager, B2B

Modernize, a QuinStreet company, is hiring a Senior Marketing Manager to lead its B2B inbound marketing function in the home services vertical. The role drives inbound strategy, MQL and pipeline growth, and revenue impact while overseeing events and marketing operations and leading a remote team.

Responsibilities:

• Own the inbound marketing strategy and performance, including MQL generation, organic and paid acquisition channels, landing pages, and lead capture programs
• Establish and achieve MQL, pipeline, and revenue goals, with a focus on lead quality and business impact
• Analyze funnel performance and marketing data to identify opportunities for optimization and growth
• Develop and oversee the B2B events and trade show program, ensuring each event has clear objectives, measurable outcomes, and consistent brand messaging
• Oversee the marketing technology stack, reporting infrastructure, and workflow processes through the Marketing Operations Manager
• Ensure data integrity, accurate attribution, and reliable funnel reporting, utilizing Salesforce as the system of record
• Maintain intake, approval, and operational processes that support efficient execution across marketing functions
• Develop and execute a unified marketing strategy across inbound marketing, events, and marketing operations aligned to pipeline and revenue goals
• Partner cross-functionally with Sales, Product/IT, and Account Management teams to advance key business initiatives
• Lead, coach, and develop a team of marketing professionals and managers, establishing clear goals, priorities, and performance expectations
• Foster accountability, collaboration, and continuous improvement across the marketing organization
• Identify and implement process improvements that enhance operational efficiency and business results
• Provide leadership with clear, data-driven recommendations, highlighting risks, opportunities, and trade-offs to support decision-making

Requirements:

• 6+ years of B2B marketing experience, including at least 2 years managing and developing marketing professionals or managers
• Deep hands-on experience leading an inbound marketing or demand generation function, including MQLs, inbound channels, and pipeline contribution
• Experience managing multiple marketing disciplines, including inbound marketing, events or field marketing, and marketing operations
• Strong experience utilizing Salesforce and CRM data to measure marketing performance and contribution to pipeline and revenue
• Demonstrated ability to balance strategic planning with hands-on execution
• Proven experience building recommendations based on data analysis and resolving data gaps before making decisions
• Strong attention to detail with a track record of delivering accurate, high-quality work
• Excellent written and verbal communication skills, including the ability to present risks, trade-offs, and recommendations to senior leadership
• Demonstrated success leading, coaching, and developing high-performing teams
• Strong problem-solving skills with the ability to evaluate business impact and drive practical solutions
• Experience with Tableau or other marketing reporting and dashboarding tools preferred
• Experience in the home improvement, home services, marketplace, lead generation, or B2B SaaS industries preferred
• Experience working in a remote corporate environment and building marketing operations processes preferred