Senior Product Marketing Manager

Axway is hiring a hands-on Senior Product Marketing Professional to execute product marketing for its AI Gateway and Amplify platform. The role focuses on creating positioning and sales enablement, delivering launch materials, building competitive intelligence, and improving field readiness through customer and field insights.

Responsibilities:

• Translate the approved positioning for Axway’s AI Gateway and the wider Amplify platform into clear product narratives, persona-based messaging, differentiated value propositions and credible customer use cases
• Communicate the role of AI governance alongside API Management, multi-pattern integration and enterprise service discovery without confusing product boundaries or overstating capabilities
• Adapt narratives to technical and business buyers including CIOs, CISOs, architects, AI leaders and integration teams across financial services, manufacturing, healthcare and government
• Own assigned product marketing workstreams for launches and releases: messaging, market-facing assets, FAQs, customer use cases, commercial readiness and coordinated field communications
• ·Work closely with Product Management, Sales, Field Marketing and partner teams to deliver complete assets on agreed timelines and maintain consistent positioning globally
• Personally research, outline, write, refine and deliver high-quality white papers, solution briefs, product presentations, value decks, articles and campaign source content. This is a writing and creation role, not a content coordination role
• Build evidence-based customer stories and technical proof points from interviews with product experts, field teams and customers. Validate claims and distinguish current capabilities from roadmap
• Convert a strategic brief into an actionable plan, collect inputs, resolve routine obstacles, coordinate reviews and ship finished outputs with minimal supervision
• Use field feedback, analyst research, competitor signals and customer insights to recommend practical improvements within the agreed global Product Marketing direction
• Personally build practical pitch decks, sales plays, competitive talk tracks, demo stories, solution briefs, objection-handling guides, FAQs and value-selling frameworks for global Sales and partners
• Lead enablement workshops and launch-readiness briefings; drive usage of materials with sales leaders and gather feedback from field teams to improve them
• Own an actionable competitive intelligence program across AI gateways, API Management and integration markets, including vendor profiles, comparison matrices, battlecards, updates and evidence-based strengths and weaknesses
• Use competitor research, customer objections and win/loss discussions to improve positioning, objection responses and deal support; avoid unsupported competitive claims
• Work directly with account teams and solution engineering to understand deal friction, buyer priorities and sector requirements, then translate insights into content that helps progress opportunities
• Maintain a current, easy-to-use enablement library, monitor field adoption and retire outdated materials proactively

Requirements:

• 8+ years in enterprise B2B product marketing or enterprise technology marketing with substantial direct ownership of Product Marketing deliverables
• Demonstrated experience positioning complex enterprise software in competitive or emerging categories, with clear examples of results and real outputs
• Exceptional professional English writing and editing; ability to show personally authored product marketing assets for executive, business and technical audiences
• Technical depth to collaborate credibly with enterprise architects, product managers and engineers on APIs, AI governance or integration platforms
• Hands-on experience executing product launches and GTM content for enterprise software, including sales or customer-facing materials
• Demonstrated autonomy, prioritisation and delivery reliability across multiple concurrent workstreams
• Proven experience personally building field enablement assets and delivering effective training or workshops for enterprise Sales, pre-sales or channel teams
• Practical competitive intelligence experience producing battlecards, vendor differentiation and objection guidance informed by deal or win/loss insights