Marketing Manager: Audio & Offline Media

Hims & Hers is a health and wellness platform focused on delivering personalized, accessible healthcare. The Marketing Manager will own day-to-day execution of audio media, including podcast, programmatic, and streaming channels, while supporting Direct Mail and OOH initiatives. The role manages budgets, agency relationships, creative production, campaign performance, testing, and cross-functional projects.

Responsibilities:

• Media Execution & Agency Management: Own tactical day-to-day decisions within strategic guardrails and execute with our media agency; own day-to-day agency relationship management, including inventory and compliance follow-through
• Budget & Reporting: Own day-to-day budget management, pacing, tracking, and reporting; feed pacing and efficiency data into quarterly/annual planning
• Creative: Drive creative strategy, briefs, and test design; own production and iteration with PMG; own performance tracking and brand safety/compliance review
• Custom/Brand Creative: Lead creative project management for custom segments, social extensions, and other partnership extensions through cross-functional partnerships
• Growth: Support testing/execution of new tactics, tech, and measurement approaches
• Flex Support: Step in on Direct Mail and OOH campaign execution during relaunches or special projects, applying the same agency-management and creative-review rigor used in Audio

Requirements:

• 5+ years in media/marketing/advertising with proven experience owning channel-level budget, pacing, and agency performance management
• Podcast/Radio/Streaming Audio experience is required
• Strong project management skills across cross-functional stakeholders
• Experience managing day-to-day agency relationships and holding partners accountable
• Comfort with audio and direct mail measurement informing creative/media decisions
• Strong creative judgment across both performance ad reads and brand content
• Excellent written/verbal communication; familiarity with creative briefing and providing internal business updates
• Comfortable operating in ambiguity as the business evolves
• additional Direct Mail and OOH experience preferred
• experience with Podscribe is strongly preferred