Sr Technical Marketing Manager - Alliances & Competitive Strategy

Obsidian Security is a cybersecurity company protecting SaaS applications and non-human identities in modern enterprises. The Sr Technical Marketing Manager will own alliance narratives, competitive intelligence, and technical positioning, developing joint value propositions, enablement, competitive programs, and technical content that strengthen go-to-market execution and demonstrate Obsidian's architectural differentiation.

Responsibilities:

• Develop joint positioning, messaging, and better-together value propositions for strategic technology alliances
• Build messaging that helps customers understand when and why to adopt Obsidian alongside partner platforms, and helps alliance partners position Obsidian with clarity and conviction
• Lead product marketing for joint launches, co-marketing campaigns, and major alliance field moments, coordinating across alliances, product, and marketing teams
• Support the GTM models behind each alliance, including marketplace, co-sell, and integration motions, with the positioning, content, and enablement they need to perform
• Create enablement that alliance sellers actually use: solution briefs, pitch decks, objection-handling guides, and co-branded campaign materials
• Drive co-marketing programs with strategic alliances that deliver measurable pipeline contribution and deal acceleration
• Own the competitive intelligence function: monitor competitor products, architectures, disclosures, and market signals, and distill them into succinct, actionable guidance for sales, product, and leadership
• Build and maintain the compete program, including battlecards, compete decks, objection handling, and win/loss insights, that gives the field and partners clear evidence for why Obsidian wins
• Elevate "how we do things" into "why it matters": articulate why Obsidian's architecture solves problems that point tools and adjacent platforms cannot
• Develop technical marketing content such as architecture narratives, technical briefs, blogs, webinars, and demos that proves differentiation rather than asserting it
• Bring competitive and market insights back into product, alliances, and executive planning to sharpen roadmap framing and GTM strategy

Requirements:

• 8+ years in product, technical, or partner marketing in cybersecurity or enterprise software, ideally with a hands-on technical background
• You have built compete programs and turn competitor analysis and win/loss data into positioning the field trusts
• You have built better-together narratives, joint launches, and enablement with strategic technology partners, and understand marketplace, co-sell, and integration GTM motions
• You know how security leaders evaluate and buy, and how to help alliance partners have that conversation on Obsidian's behalf
• You see the big picture but are comfortable writing, building, and shipping the work yourself, and you align alliances, sales, product, and engineering without owning all the decisions