Product Marketing Manager

Lone Wolf Technologies is seeking a Product Marketing Manager to own a segment of its product portfolio. The role leads positioning, product launches, pricing strategy, sales enablement, market intelligence, and content development, with a focus on translating AI capabilities into value for real estate professionals.

Responsibilities:

• Keep your product story strictly aligned with the broader Lone Wolf narrative
• Translate AI capabilities into practical, undeniable value for real estate professionals
• Maintain competitive intelligence for your suite of products and build it directly into your positioning
• Serve as the internal subject matter expert for your product line and target buyers
• Lead go to market launches for your products, covering everything from market segmentation through final sales readiness
• Execute pilot programs to test positioning and pricing before wider release
• Track launch impact strictly against pipeline, adoption, and revenue
• Recommend strategic pricing and packaging for your products within the overall portfolio framework
• Partner with Demand Generation to build campaigns that drive pipeline and product adoption
• Build comprehensive enablement materials that empower reps to sell and demo your products with absolute confidence
• Deliver high impact product training and webinars to internal teams and customer audiences
• Equip the sales team with targeted battle cards, objection handling guides, and competitive positioning strategies
• Collaborate with Customer Success to build resources that drive account expansion and retention
• Partner closely with Demo Engineering to ensure technical demonstrations perfectly match your messaging
• Conduct direct customer interviews and run detailed win and loss analysis on your products
• Analyze market trends and product usage data to inform future roadmap priorities
• Own the vital content that carries your products to market, including one pagers, pitch decks, web copy, and case studies
• Direct content partners and hold their output to an exceptionally high standard
• Partner with product management to translate the technical roadmap into compelling market language

Requirements:

• 4 to 7 years of product marketing experience fully owning a product or product line
• Working knowledge of residential real estate, proptech, or adjacent industries
• Proven success building positioning and messaging that the sales team actually uses in the field
• Track record of leading successful launches through cross-functional influence and alignment
• Demonstrated ability to use data and metrics to track performance and influence business decisions
• Daily proficiency using AI tools to accelerate research and content creation
• Exceptional and highly direct writing skills
• Ability to move fast and deliver results with limited direction