AI Social Media Specialist

Description

We are looking for an AI Social Media Specialist to join a long-term contract opportunity within the advertising industry. This position is suited for a creative individual who combines social-first thinking with strong visual instincts and practical experience using generative AI to produce engaging digital content. You will help shape attention-grabbing campaigns for consumer brands by blending art direction, cultural awareness, and emerging technology across social and digital channels.

Responsibilities:

Develop original social-led creative concepts that align with brand goals, audience behavior, and current cultural conversations.

Produce visual content, mockups, and campaign assets by combining traditional art direction methods with generative AI tools.

Create AI-assisted imagery, short-form video ideas, storyboards, and motion-driven content for digital and social media use.

Work closely with writers, strategists, designers, and account partners to refine ideas and deliver strong creative executions.

Monitor platform trends, shifts in online culture, and new AI capabilities to inform timely and relevant campaign development.

Present creative recommendations clearly, explaining both the visual direction and the strategic thinking behind each concept.

Contribute to effective workflows and practical standards for incorporating AI into the creative development process.

Support the production of compelling content that increases engagement and strengthens brand presence across social media channels.

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Requirements

2+ years of experience in a creative, social media, art direction, or related visual content role within an agency or brand setting.

Demonstrated ability to build social media campaigns and content that reflect strong concepting and visual storytelling skills.

Hands-on experience with AI platforms used for image generation, video development, and creative ideation.

Working knowledge of tools such as Adobe Creative Cloud, Midjourney, Runway, Adobe Firefly, OpenAI tools, Google AI models, or similar platforms.

Understanding of prompt development techniques and the ability to adapt outputs across multiple AI environments.

Familiarity with social media strategy, channel-specific content development, and digital video or motion graphics formats.

Strong communication and collaboration skills with the ability to explain ideas effectively to cross-functional teams.

Background supporting consumer, lifestyle, or food and beverage brands is helpful but not required.

***Must be able to attend occasional meetings in the New York City Metro area***

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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