Performance Marketing Manager

AirGarage is building a data-rich operating system for parking real estate, bringing payments, dynamic pricing, enforcement, analytics, and other operations online. The Performance Marketing Manager will own and scale paid media, campaign channels, measurement, and creative testing to generate predictable pipeline from commercial real estate customers. This role also partners across ABM, sales operations, data, and outbound marketing while automating campaign workflows and reporting.

Responsibilities:

• Own and scale LinkedIn Ads efficiently. Run it as a testing engine: creative, CTAs, offers, and landing page experiences against tightly segmented ICP audiences. Determine how it should play into our ABM motion
• Test the viability of new paid channels. Run structured, time-boxed tests on platforms like Meta, ChatGPT, and others. Define the hypothesis and the success and kill criteria up front. Report back clearly on what should earn more investment and what didn't. Maintain and optimize Google Ads. Keep it efficient
• Run paid publications and partnerships. Take ownership of our placements with outlets like CRE Daily, The Promote, and Commercial Observer. Manage the relationships, the creative, and the measurement. Scout the next publications and opportunities worth testing
• Build the measurement layer. Partner with sales ops and the data team on attribution as we move from first-touch to multi-touch. Make sure every dollar you spend is measured. Own reporting on spend, MQLs, SQLs, and pipeline influence, and be honest about what the data does and doesn't show
• Run campaigns as part integrated plays, partnering with our ABM marketer. Paid media at AirGarage runs in tandem with newsletter sponsorships, outbound sequences, and ABM programs pushing the same message. You'll coordinate paid with the rest of the campaign so prospects see one story
• Automate the minutiae. Build workflows with AI and tools like n8n so audience syncing, suppression, reporting, and creative production take less of your time each month
• Produce your own creative with limited support from an in-house designer. Use templates and AI design tools to create static, video, and gif variations so testing velocity is never gated on design capacity

Requirements:

• You've run paid B2B ad programs with pipeline accountability
• LinkedIn Campaigns Manager is your second home
• You understand how to target with precision, how to run effective tests, and understand how to solve for its attribution quirks
• You're rigorous about testing
• You form a hypothesis, isolate a variable, set the success criteria before launch, and kill things that don't work without getting attached
• You're fluent in the full funnel
• You care about what happens after the click as much as the click itself, and you can diagnose whether a problem is the audience, the creative, the offer, or the landing page
• You're scrappy
• You can use templates and tools to design your own ads, write your own copy, and build your own campaigns
• You're comfortable in the data, can pull metrics yourself, report out on them, and explain the difference between influence and causation
• You use AI tools and want to build workflows with them, not resist them
• You think about AI as leverage on your judgment, not a replacement for it
• You're commercially minded
• You measure yourself on qualified pipeline and revenue, not impressions
• Experience marketing to commercial real estate, proptech, or another long-cycle B2B category with a small, high-value buyer universe
• Experience managing paid newsletter and publication partnerships
• Experience running ABM air cover and retargeting programs tied to a sales team's target accounts
• Early experience with ChatGPT ads or other emerging channels