Shopify E-Commerce / Marketing Manager - US Market (m/f/d) - 3x german Brands - 100% remote

Lyto Brands Group GmbH is a fast-growing German e-commerce startup focused on personalized products across three direct-to-consumer brands. The Shopify E-Commerce / Marketing Manager will own the commercial success of the US market, driving revenue, conversion, product assortment, and market decisions while coordinating with cross-functional teams.

Responsibilities:

• Take full commercial ownership of the US across our three brands (famwalls, heybalu, Bo & Birdie)
• Drive revenue growth and optimize conversion across the entire funnel
• Expand and shape the product assortment based on US market insights
• Understand which occasions, gifting moments, and cultural specifics actually matter to American consumers
• Work closely with Product, Design, Performance Marketing, CRM, and Shop Optimization teams across Germany, Vietnam, and Moldova
• Act as the central point of accountability for all US market decisions
• Identify growth opportunities and research competitors
• Support building a supplier and partner network in the US

Requirements:

• Roughly 3 to 7 years of experience in e-commerce, Shopify + D2C environment
• Direct commercial responsibility in a previous role (P&L ownership, revenue targets, or market-level KPIs, not just campaign execution)
• Strong understanding of what drives conversion and revenue in online retail
• Strategic thinker who is comfortable rolling up their sleeves and executing hands-on
• US native or deep, lived expertise in American consumer culture and the gifting calendar (Mother's Day timing, graduation season, the holiday ramp-up)
• Fluent English is a must
• we need someone with hands-on D2C e-commerce experience
• German is a plus