AI & Marketing Automation Manager

Integrity is an independent distributor of life, health, and wealth insurance products with an insurtech focus. The AI & Marketing Automation Manager will lead the use of AI agents, LLMs, and marketing automation to improve campaigns, sales enablement, data analysis, and revenue outcomes. The role will also build workflows, dashboards, reports, and documentation while collaborating with marketing and sales leadership.

Responsibilities:

• Serve as the subject-matter expert on our AI agent platform — building, refining, and maintaining prompts, skills, workflows, and agents that power marketing and sales processes
• Design and iterate on prompt strategies for content generation, lead scoring, competitive analysis, and sales collateral production
• Build reusable AI workflows and agents that automate repetitive marketing and sales tasks
• Continuously evaluate new AI capabilities within our AI agent platform and the broader LLM landscape, and prototype ways to apply them to marketing and sales use cases
• Maintain documentation and best-practice guides so the broader marketing team can leverage our AI agent platform effectively with your support
• Analyze marketing and sales data from Salesforce, Marketing Cloud, web analytics, and other platforms to identify trends, opportunities, and performance gaps
• Build dashboards, reports, and AI-assisted analyses that give marketing and sales leadership real-time visibility into campaign performance, pipeline health, and content effectiveness
• Use our AI agent platform and other AI tools to accelerate data analysis — turning raw CRM and marketing data into actionable narrative insights for stakeholders