Digital Marketing and Creative Manager

AutoFi provides digital commerce technology for automotive sales and finance experiences. The Digital Marketing and Creative Manager will develop and execute creative marketing campaigns across digital, social, email, web, sales, and event channels, while creating visual, video, and web content and tracking performance to improve future creative.

Responsibilities:

• Develop creative assets for marketing campaigns across digital, social, email, web, sales enablement and events
• Create and edit graphics, presentations, infographics, customer stories and other marketing materials
• Edit short-form and long-form video content for LinkedIn, TikTok, Instagram, YouTube and other channels
• Help manage and publish content across AutoFi's social media channels in partnership with the Content Marketing Manager
• Create social-first content by turning interviews, customer stories, product demonstrations and long-form content into engaging short-form assets
• Build, update and maintain pages on AutoFi.com using WordPress and WordPress content plug-ins
• Create and update landing pages supporting campaigns, product launches, events and partner programs
• Collaborate with the Content Marketing Manager to bring campaign concepts and stories to life visually
• Support email campaigns with creative development, formatting and execution
• Maintain brand consistency across marketing materials while continually finding new ways to evolve AutoFi's visual storytelling
• Support event marketing, including booth graphics, signage, presentations, digital promotion and supporting collateral
• Partner with sales and customer teams to develop presentations, one-sheets and other sales enablement materials
• Use AI-powered creative and marketing tools to accelerate content development and production
• Manage multiple projects simultaneously and move quickly from concept to execution
• Track performance across digital and social content and use results to improve future creative

Requirements:

• 3+ years of experience in B2B marketing, digital marketing, creative marketing or a similar role
• Strong visual design skills with experience creating professional digital marketing assets
• Experience with tools such as Adobe Creative Cloud, Canva, Figma or similar creative platforms
• Experience editing video for digital and social media
• Experience working with WordPress or another content management system
• Experience managing or publishing content across social platforms such as LinkedIn, Instagram, TikTok, Facebook and YouTube
• Strong understanding of how creative needs to adapt across different digital channels and formats
• Ability to take a project from idea through execution with limited direction
• Strong organizational skills and ability to manage multiple projects and deadlines
• Collaborative mindset and willingness to work across areas of marketing rather than operating within a narrow specialty
• Experience working in B2B SaaS
• Automotive industry experience
• Experience building digital landing pages
• Basic understanding of SEO and website optimization
• Experience with Salesforce Marketing Cloud Account Engagement/Pardot, HubSpot or similar marketing automation tools
• Experience creating motion graphics or animated digital content
• Familiarity with performance marketing and paid social creative
• Experience using AI tools such as ChatGPT and AI-powered creative tools to accelerate marketing production