Manager, Global Marketing (IT Channel Enablement)

Shure is a global manufacturer of audio equipment, including conferencing and collaboration systems. The Manager, Global Marketing (IT Channel Enablement) supports global IT channel enablement initiatives by developing scalable programs, tools, processes, and partner-facing resources. The role also analyzes partner engagement, coordinates cross-functional planning, and helps regional teams enable and grow channel partners.

Responsibilities:

• Supports the execution of global IT channel enablement program frameworks, including planning activities, program guidance for deployment, stakeholder alignment, and continuous improvement initiatives
• Partners with Strategic Alliances, regional marketing and sales teams to support launch readiness, program adoption, best practice sharing, and the adaptation of global initiatives to regional market needs and opportunities
• Coordinates the development, distribution, and ongoing maintenance of partner-facing assets, communications, enablement resources, toolkits, and portal content to support regional teams with partner engagement
• Analyzes partner engagement, activation, training participation, and enablement performance across regions; collaborates with stakeholders to identify insights, share learnings, and recommend opportunities to enhance program effectiveness
• Collaborates with Global Marketing, Product Management, Sales Enablement, Shared Services and Regional Sales and Marketing teams to align priorities, support cross-functional initiatives, and facilitate effective stakeholder communication
• Supports annual and quarterly planning activities, including program reporting, project tracking, and cross-functional coordination
• Ensures the faithful execution of the Shure Brand Guidelines in all communication materials
• Involved in internal Global Marketing organization activities as assigned

Requirements:

• Bachelor's degree in marketing, Business, or related fields
• Minimum 7 years of experience in B2B marketing, focused on channel marketing
• Proven track record of developing and executing global marketing plans, programs and campaigns in IT or enterprise collaboration markets
• Experience working with or within a two-tier distribution model
• Strong familiarity with Audio/Visual and Information Technology (AV/IT) convergence and collaboration technologies
• Demonstrated experience building co-marketing content and enablement assets for distributors and resellers
• Proficiency with Customer Relationship Management (CRM), Partner Relationship Management (PRM), and marketing automation platforms
• Excellent written and verbal communication skills with strong cross-functional project management capabilities
• Applicants for this position must be currently authorized to work in the United States on a full-time basis
• Shure will not sponsor applicants for this position for work visas