Manager, Marketing Attribution & Conversion

InTandem is a growing MarTech and services company helping healthcare practices and organizations accelerate growth through marketing, technology, membership, and talent solutions. The Manager, Marketing Attribution & Conversion will diagnose and improve the company’s paid media measurement ecosystem, addressing attribution gaps, conversion tracking, data quality, and cross-channel reporting. The role will also collaborate with the paid media manager, document solutions, and transfer knowledge to the internal team.

Responsibilities:

• Establish the measurement baseline. Conduct an end-to-end diagnostic across Meta, Reddit, LinkedIn, GA4, BigQuery, and Google Tag Manager to determine what is working, where data is breaking down, and which issues should be addressed first
• Solve Meta attribution and over-reporting. Get transaction ID data flowing correctly into internal reporting, validate event deduplication, and assess the impact of view-through and engage-through attribution on Meta's reported purchase volume
• Strengthen Reddit and LinkedIn measurement. Diagnose the current Conversions API implementations and identify and implement practical solutions where native verification capabilities are limited
• Validate the analytics foundation. Confirm that GA4 purchase and conversion data is flowing accurately into BigQuery and can serve as a reliable input into cross-channel analysis
• Audit tagging and data quality. Review Google Tag Manager conversion tags, data layers, event parameters, and firing behavior to ensure the right information is being captured consistently
• Evaluate server-side tracking. Determine where server-side tracking would meaningfully improve data quality and reliability, and provide a pragmatic implementation path that accounts for limited internal development resources
• Create a trusted attribution framework. Build a reporting approach tied to actual business outcomes rather than relying solely on platform-reported credit, including a repeatable methodology for reconciling or adjusting platform numbers going forward
• Enable the internal team. Work side-by-side with the paid media manager to explain findings, document decisions and fixes, and leave the team equipped to maintain and troubleshoot the measurement ecosystem independently

Requirements:

• hands-on Manager-level marketing analytics, measurement, or marketing operations expert
• Deep hands-on experience with Meta Conversions API (CAPI), including transaction ID passback, event deduplication, and attribution settings such as view-through and engage-through conversions
• Strong knowledge of GA4, BigQuery, and SQL, with experience validating purchase and conversion data across multiple systems
• Hands-on expertise with Google Tag Manager, including conversion tags, data layers, event parameters, and troubleshooting
• Experience implementing or troubleshooting Reddit Ads and LinkedIn Ads conversion tracking / Conversions APIs
• A strong understanding of cross-channel attribution, particularly how platform-reported conversions can overlap or diverge from transaction-level business data
• Experience diagnosing measurement issues in ecommerce or ecommerce-style purchase journeys
• Working knowledge of server-side tracking and the ability to recommend pragmatic solutions when development resources are constrained
• Experience translating complex measurement data into reporting frameworks that marketers can actually use to make budget decisions
• Strong communication skills and an ability to teach while doing—the internal paid media manager should understand not just •what• was changed, but •why•
• HubSpot experience