Marketing & Content Development Manager, Grace Corner Job Details | Apply now!

Hay House is a publisher of personal development books, events, and courses, and Grace Corner is its faith-centered direct-to-consumer digital platform. The Marketing & Content Development Manager will lead marketing strategy, content development, and digital product launches across courses, Bible studies, virtual events, streaming content, and other digital experiences. The role will create integrated campaigns, develop promotional materials, coordinate cross-functional launches, and analyze campaign performance.

Responsibilities:

• Lead the marketing strategy for Grace Corner's digital product launches, including online courses, Bible studies, virtual events, streaming experiences, and other digital offerings
• Develop integrated marketing campaigns across email, web, social media, paid media, and other digital channels
• Partner with Christian authors to develop, pitch, and launch new digital products and experiences
• Collaborate with Penguin Random House Christian Publishing and internal cross-functional teams to coordinate launches from concept to market
• Create compelling marketing content including newsletters, landing pages, promotional emails, product descriptions, launch messaging, scripts, and other customer-facing materials
• Ensure consistent brand messaging and customer experiences across all marketing channels and digital touch points
• Analyze campaign performance and recommend strategies to improve engagement, customer acquisition, and launch success

Requirements:

• Proven digital marketing experience developing and executing integrated marketing campaigns
• Experience launching digital products such as online courses, virtual events, educational programs, memberships, or subscription-based experiences
• Exceptional writing, editing, and storytelling skills with the ability to create compelling content across multiple digital channels
• Strong understanding of product marketing, customer journeys, and content strategy
• Excellent project management and organizational skills with the ability to manage multiple priorities and product launches
• Strong interpersonal and communication skills with experience collaborating across cross-functional teams, authors, and external partners
• Analytical mindset with the ability to evaluate campaign performance and translate insights into actionable recommendations
• Proficiency with project management and collaboration tools such as Asana, Zoom, Box, or similar platforms
• Experience leveraging AI tools to enhance marketing strategy, content development, and productivity while maintaining an authentic brand voice
• Minimum of 4 years of experience in digital marketing, product marketing, content marketing, or a related discipline
• Experience planning and executing digital product launches, including online courses, virtual events, educational programs, memberships, or other direct-to-consumer digital experiences
• Experience creating marketing content across multiple digital channels, including email, web, landing pages, and social media
• Theoretical knowledge typically achieved through a related four-year college experience, such as a Bachelor's degree in Marketing, Communications, Journalism or equivalent professional experience
• Familiarity with Christian publishing, Christian ministry, faith-based organizations, or theological education is strongly preferred