Senior Partner Marketing Manager

Twilio is seeking a Senior Partner Marketing Manager to scale its partner ecosystem and drive regional pipeline growth. The role develops joint co-marketing and demand-generation programs, aligns internal sales teams with partner leadership, and manages partner campaigns, budgets, lead governance, and pipeline reporting.

Responsibilities:

• Develop data-driven multi-quarter co-marketing plans and joint GTM strategies with strategic partners to hit regional pipeline targets
• Execute targeted account-mapping using platforms like Crossbeam to drive custom 1:1 ABM campaigns for elite partners and scalable digital toolkits for broader partner networks
• Co-create compelling "better together" messaging, solution briefs, and branded assets with Product Marketing to showcase joint value propositions
• Orchestrate high-velocity field campaigns, executive roundtables, workshops, and sponsorship presence at major industry flagship events to source new logos
• Deliver turn-key, through-partner demand-generation programs and drive partner adoption of the Twilio Partner Portal for self-service execution
• Equip partner sales and BDR teams with custom outreach playbooks, script templates, and email sequences to ensure rapid campaign follow-up
• Enforce strict lead-routing governance rules and follow-up SLAs to minimize channel conflict and optimize lead-to-opportunity conversion
• Manage partner marketing operational budgets, ensuring fiscal compliance and optimal ROI across co-marketing investments
• Track and report on Partner-Sourced and Partner-Influenced pipeline performance within Salesforce (SFDC) for regular Quarterly Business Reviews (QBRs)

Requirements:

• 6–8+ years of experience in Partner Marketing, Channel Marketing, Field Marketing, or B2B Demand Generation within the enterprise cloud or SaaS ecosystem
• Demonstrated track record of co-marketing success with major cloud vendors, GSIs, SIs, or ISVs
• Hands-on proficiency with Salesforce (SFDC), Partner Relationship Management (PRM) platforms, and account-mapping platforms (e.g., Crossbeam)
• Strong analytical ability to manage operational budgets, enforce lead routing SLAs, and measure pipeline attribution/ROI
• Exceptional cross-functional leadership, communication, and stakeholder management skills across sales, product marketing, and partner executive teams
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field
• Experience delivering tailored Account-Based Marketing (ABM) frameworks and field events (CXO roundtables, executive dinners) for partner ecosystems