Senior Customer Marketing Manager

BILL is a fintech company that provides financial automation tools to help businesses manage their operations. The Senior Customer Marketing Manager will lead customer marketing programs for accountant firms and SMB/MM customers, focusing on product launches, education, adoption, engagement, and growth. The role partners cross-functionally with Product Marketing, Product, Community, Marketing Operations, Analytics, Creative, Sales, and Events.

Responsibilities:

• Product launches and customer education: Lead Customer Marketing strategy for Tier 1 product launches, monthly product showcases, and related education programs. Partner with Product Marketing on positioning, messaging, audience strategy, promotion, and measurement. Expand product showcases to Direct SMB/MM customers while continuing to serve the accountant firm audience
• Webinar and virtual programs: Develop strategy for webinars and virtual lunch-and-learns that support education, retention, adoption, and cross-sell. Own audience targeting, programming, promotion, follow-up, and measurement. Serve as the Customer Marketing team’s webinar strategy and logistics expert
• Customer event strategy: Develop the strategy for in-person customer experiences, including audiences, objectives, formats, programming, promotion, and success measures. Provide Events with clear briefs, audience plans, and promotional support; the Events team owns live execution and logistics
• Community and communications: Partner with Community on customer engagement, education, advocacy, and feedback. Develop and coordinate communications across email, in-product, web, webinars, community, and other channels
• Cross-functional leadership: Align stakeholders, manage dependencies, establish clear operating rhythms, and ensure the customer perspective is represented in planning and decision-making

Requirements:

• 5+ years of experience in customer marketing, lifecycle marketing, growth marketing, integrated marketing, or a related discipline
• Experience leading product launches, customer education programs, webinars, or customer events from strategy through measurement
• Demonstrated ability to build trusted partnerships with Product Marketing and other senior cross-functional stakeholders
• Strong project management skills and the ability to manage multiple complex priorities in a fast-paced environment
• Strong analytical skills, including defining KPIs, evaluating performance, and turning insights into action
• Excellent written and verbal communication skills, with the ability to influence and align partners
• Experience with marketing automation, customer communication, or webinar platforms (Inflection, Pendo, Goldcast, SFDC)
• Customer-first mindset, strong attention to detail, and a bias toward ownership
• Applicants must have authorization to work in the United States without requiring visa sponsorship now or in the future
• Experience in B2B, SaaS, fintech, payments, or product-led growth
• experience with Accountant firms
• Bachelor's degree or equivalent practical experience