Senior Manager, Performance Marketing Growth

Evolve is a mission-driven vacation rental company focused on making vacation rental easy for everyone. The Senior Manager of Performance Marketing Growth will own the paid acquisition program end-to-end, including channel strategy, budgets, campaigns, creative strategy, and agency relationships. This senior individual-contributor role will manage hands-on campaign execution, launch new channels, improve measurement, and partner across analytics, product, and sales to drive qualified-owner leads.

Responsibilities:

• Own paid channel mix and in-month allocation across paid search, paid social, programmatic, direct mail, AI search surfaces, and new test channels — strategy, campaign structure, bidding, budgets, pacing, and performance
• Monitor qualified-lead delivery against plan and forecast, diagnose what's driving it, and decide where the next dollar is most likely to generate efficient volume
• Own the monthly spend and volume inputs to the marketing forecast, and re-plan in-month when delivery moves
• Be hands-on in the platforms. Google Ads and Meta are yours to build and optimize directly, not to review in a weekly deck
• Build audience strategy across prospecting, retargeting, customer lists, lookalikes, and Evolve's own first-party data on properties, permits, and owners
• Design and analyze structured tests across audience, creative, bidding, placement, geography, and landing destination
• Launch new channels from zero to one — Performance Max, connected TV, podcast, and an expanded direct mail program — with a plan for how each will be measured before it spends
• Develop paid creative strategy with our creative partners: messaging, format, testing frameworks, and the analysis that decides what scales and what gets cut
• Help us build a real read on instrumentality and on the offline channels we currently can't see, and partner on the attribution work behind it
• Partner with analytics, product, and sales on the full funnel from impression to signed agreement

Requirements:

• 7+ years in performance marketing or digital media buying, with hands-on ownership of paid search and paid social campaigns
• Proven experience owning and scaling paid acquisition against CAC, CPA, cost-per-qualified-lead or profitability goals at eight-figure annual media spend
• Deep platform expertise in Google Ads and/or Meta — campaign structure, bidding, budget pacing, audience management, creative testing, and optimization
• Experience setting strategy for an external media agency and holding it accountable on execution, including transitioning work in-house
• Ownership of forecasting — the monthly spend and volume inputs to a marketing plan, and the judgment to re-plan mid-month when delivery moves
• Strong analytical skills — you're comfortable in SQL and a product analytics tool, you interpret channel and funnel data yourself, and you make investment decisions
• Experience developing or executing paid creative strategy — messaging, format, testing, and analysis — in partnership with creative teams or agencies
• AI-native working style — you already use tools like Claude for analysis, creative iteration, and reporting; this is a baseline here, not a differentiator