Senior Product Marketing Manager

Incode provides AI-powered identity verification and security solutions that help organizations build digital trust and prevent fraud. The Senior Product Marketing Manager will own positioning, messaging, and go-to-market execution for a core product area while partnering with Product, Sales, Demand Generation, and Customer Success to drive adoption and revenue.

Responsibilities:

• Craft sharp, differentiated narratives for your product area that cut through a crowded market and give buyers a reason to choose Incode
• Own launch plans end-to-end: work cross-functionally to coordinate timing, assets, enablement, and measurement for every product release in your domain
• Produce high-impact assets — solution briefs, web copy, demo scripts, customer stories, pitch decks — that move prospects from awareness to close
• Partner with Sales and CS to deliver trainings and playbooks that sharpen the field's ability to communicate Incode's value at every stage of the funnel
• Run win/loss interviews, synthesize buyer insights, and channel findings back into messaging refinement and product roadmap conversations
• Track KPIs for launches, win rates, and content usage — and use data to continuously improve what's working

Requirements:

• 5–8 years in product marketing or a closely related discipline in high-growth B2B SaaS, security, fintech, or identity
• Proven track record of taking a product or feature from concept to launch — owning messaging, assets, and enablement end-to-end
• Experience partnering with Sales and Product to influence positioning and pipeline outcomes
• Exceptional written and verbal communication skills — equally comfortable writing a one-pager and presenting to a room of sellers
• Comfortable operating with autonomy in a fast-moving, ambiguous environment
• Bachelor's degree in business, marketing, or a technical field (or equivalent experience)