Creative Automation Senior Consultant

Description

Creative Automation Senior Consultant

Location: Irving, TX 75062 (Flexible Hybrid Schedule)

Duration: 6-month contract, 40 hours/week

We are seeking a Creative Automation Senior Consultant to help a CRM and Marketing Automation team modernize and scale its content creation processes. This consultant will evaluate current workflows, identify opportunities for AI-powered content assembly, assess potential tools and vendors, and develop a strategic roadmap for more efficient and personalized customer communications.

The ideal candidate brings a unique combination of CRM and marketing automation expertise, AI, creative operations, content governance, and content strategy, with the ability to assess complex processes and translate findings into scalable solutions.

Key Responsibilities:

• Assess existing CRM, email, and SMS content workflows and identify opportunities to leverage AI-powered content assembly and automation.
• Evaluate Braze and related technologies, recommending vendors, tools, and implementation strategies that support scalable content creation.
• Develop frameworks for content operations, taxonomy, metadata, governance, and approval workflows.
• Create strategies that enable scalable personalization while maintaining brand consistency and appropriate content controls.
• Partner closely with CRM, Marketing Automation, Creative, Content, and business stakeholders to define requirements, priorities, and opportunities.
• Develop a strategic roadmap and deliverables plan for implementing new content automation processes and technologies.

Requirements

Top 3 Must-Haves:

Experience solving CRM and content operations challenges and building scalable marketing workflows.

Strong expertise with CRM and marketing automation platforms, with Braze experience highly preferred, along with experience evaluating technology vendors and solutions.

A strong blend of AI, creative operations, content governance, copy, and design knowledge, with an understanding of how these disciplines work together within high-volume marketing environments.

Preferred Experience:

• Experience developing or implementing AI-powered content creation or assembly strategies.
• Strong understanding of content taxonomy, metadata, governance, and approval processes.
• Experience supporting high-volume CRM communications across email and SMS.
• Background partnering across Marketing Automation, CRM, Creative, Content, and business teams.
• Experience evaluating and recommending marketing technology, personalization, or digital asset management solutions.

Skills & Tools:

• Braze
• CRM and Marketing Automation platforms
• Generative AI tools
• Brandfolder or similar Digital Asset Management (DAM) platforms
• Auxia or similar personalization platforms

This is an opportunity for a strategic, hands-on consultant to help shape how a large marketing organization approaches AI-powered content creation, personalization, and creative automation at scale. The right candidate will be comfortable assessing current-state processes, recommending technology and workflow improvements, and building a clear roadmap that cross-functional teams can put into action.

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use and Privacy Notice.