Senior Growth Marketing Analyst

LaunchDarkly provides a software delivery platform that helps developers release, target, experiment with, and optimize software features. The Senior Growth Marketing Analyst will analyze user and account signals, optimize product-led growth activation and conversion pathways, and lead cross-functional efforts across Marketing, Product, RevOps, Sales Ops, and Data teams.

Responsibilities:

• Audit, track, and categorize 1st-party, 3rd-party (e.g., 6sense, GitHub), and product/marketing signals across target contacts and enterprise accounts
• Evaluate variable factors and intangible data nuances to distinguish technical practitioner actions (e.g., SDK deployment) from broader enterprise intent (e.g., security evaluations)
• Partner cross-functionally with Data Engineering and RevOps to clean, enrich, and continuously source high-intent signal data
• Feed signal combinations, recency, and frequency into predictive models to refine lead routing and account prioritization
• Use signal combinations to define the right "next best action" for accounts and individual users based on their segment, ICP fit, and stage (e.g., prospect vs. existing customer)
• Map and trigger appropriate activation responses ranging from personalized marketing content to white-glove outreach from Product Advocates or automated handoffs to SDRs and Enterprise AEs
• Act as the primary business lead to cross-functionally implement, refine, and maintain activation workflows across Marketing, Product, Sales Ops, and Data teams
• Apply an understanding of the interrelationships between different disciplines to navigate complex cross-team dependencies and drive strategic alignment
• Help define and iterate on sales-facing tools (such as a "single pane of glass" interface) that surface product affinity, app usage, intent signals, and account fit to enable sales execution
• Maintain structured feedback loops with Product Advocates, SDRs, and sales reps to assess lead quality and continuously refine signal logic
• Analyze and optimize conversion rates across the end-to-end flow—from initial signal capture to activation, handoff, and pipeline generation
• Independently design and run growth experiments (in-product onboarding adjustments, messaging, routing logic) to maximize engagement and move accounts through the buyer journey
• Manage technical configuration, tracking setups, and ongoing maintenance for core data and analytics platforms (e.g., GA360/GA4, customer data platforms, product analytics)
• Maintain rigorous data flow standards and proper tag/tracking setups across web properties, marketing tools, and product analytics environments

Requirements:

• Experience: Minimum of 8–10 years of related experience in growth marketing, marketing analytics, revenue operations, or PLG strategy within a high-growth B2B SaaS environment
• Education: Bachelor's degree in Business, Marketing, Data Analytics, Computer Science, or a related field (or equivalent practical experience)
• Deep understanding of B2B SaaS growth tactics, PLG motions, marketing technology stacks, and revenue analytics, with a proven ability to bridge Marketing, Sales Ops, Data, and Product management
• Proven track record of independently determining methods and procedures on complex, ambiguous assignments requiring evaluation of variable factors
• Hands-on proficiency with web analytics (GA360/GA4), product analytics (e.g., Amplitude, Mixpanel), CDPs, SQL, and CRM/automation platforms