Senior Lifecycle Marketing Manager - Hunt

onX is hiring a Senior Lifecycle Marketing Manager to drive subscription growth for onX Hunt through conversion, free-to-paid upgrades, and reactivation of lapsed users. The role owns lifecycle experimentation and personalized messaging across email, push, and in-app channels, partnering across teams and using AI-enabled workflows to improve campaign production and analysis.

Responsibilities:

• Own the lifecycle conversion funnel for onX Hunt - D7 and D30 conversion, free-to-paid upgrade, and lapsed-user reactivation - and be accountable for moving those numbers
• Self-serve insights in Amplitude, synthesize learnings into clear, testable hypotheses, and apply propensity models and behavioral segmentation to reach the right user, at the right time, with the right message
• Run lifecycle as a compounding experimentation program: every test has a hypothesis, a clean measurement design (A/B, holdout, or validation test), and a documented outcome that feeds the next iteration - maintained at a high-velocity cadence across email, push, and in-app messaging in Braze
• Scale personalized messaging that translates features into value and outcomes - getting users to their aha moment faster so they convert with confidence - and partner with product, engineering, and BI to define the events and attributes that unlock personalization in Braze
• Self-serve your own experiment analysis and results readouts, communicating outcomes - including honest caveats and null results - to stakeholders and leadership
• Work cross-functionally with finance, brand and growth marketing, and the Hunt vertical creative team to align lifecycle programs with revenue goals, campaign windows, and creative standards; build creative briefs and lightweight assets in Figma
• Use AI (Claude and similar tools) to build repeatable skills, agents, and workflows that automate campaign production and analysis - scaling personalization well beyond what manual effort allows
• Look for opportunities to embed AI as a repeatable co-pilot in daily workflows by integrating experimentation into real work, and continuously refining its use with sound judgment and validation
• Mentor junior lifecycle marketers on experimentation rigor and AI-enabled workflows, and champion shared standards for how the team runs and documents tests

Requirements:

• Eight (8) years of lifecycle, CRM, retention, or growth marketing experience is required, with a background in consumer subscription or mobile app businesses
• Bachelor's degree in Marketing, Business, or equivalent experience
• A strong experimentation track record: you've designed, run, analyzed, and documented A/B tests that produced measurable conversion or retention gains - and you can talk through your wins, your nulls, and what you learned from each
• A strong understanding of user behavior, with a demonstrated ability to generate insights in Amplitude (or similar product analytics tools) and synthesize them into hypotheses
• Working knowledge of propensity models and predictive targeting
• Proficiency with Braze (or a comparable CRM platform), Amplitude, Figma, and Claude or similar AI tools - and demonstrated proficiency using AI to develop new skills and workflows that scale your impact
• The ability to self-serve in analytics and experimentation results - you don't wait on an analyst to know how your programs are performing
• A strong curiosity for exploring new technologies, including AI
• A shared passion for and ability to demonstrate onX's Company Values
• Permanent US work authorization is a condition of employment with onX
• Genuine familiarity with hunting culture, or a personal passion for hunting and the outdoors - you understand the seasons, the preparation, and why an offline map matters at 6 a.m. in a dead zone
• Experience with Liquid templating (or similar) for dynamic personalization in Braze
• Experience partnering with data science teams to deploy propensity or churn models in production campaigns
• Experience optimizing trial-based subscription funnels and paywalls