Senior Manager, Brand & Product Marketing

Rinse provides laundry and dry-cleaning pickup, cleaning, and delivery services to consumers and through consumer-facing partnerships. The Senior Manager, Brand & Product Marketing will lead brand voice, product marketing, UX copy, content, SEO/AEO, and creative production across customer-facing channels while ensuring a consistent, high-quality brand experience.

Responsibilities:

• Product Marketing management. Own and integrate with the necessary processes and relationships across the company to identify and execute on opportunities to advance the Rinse experience from discovery to new customer acquisition and cross/upsell flows in a manner that is collaborative, distinguishing, effective and efficient
• Own and evolve brand voice and quality standards across every public-facing surface — website, app, social, partnerships, CRM, and beyond — so Rinse reads as one considered brand everywhere a customer meets it
• Write and edit UX copy across the product and site, working closely with product and design so every flow, prompt, and empty state feels as considered as our advertising
• Plan, write, and manage production of long- and short-form content — from landing pages and campaign extensions to social content and partnership creative — from brief through to final asset
• Lead SEO and AEO (answer engine optimization) strategy for owned content and site pages, keeping Rinse discoverable as search behavior shifts toward AI-driven answers
• Manage content and creative production end-to-end: briefing, scheduling, inside/outside coordination, and QA, so quality holds even as volume scales
• Own the brand and content experience across social and other public platforms, keeping a consistent point of view and quality bar across every post, caption, and reply
• Shape partnership UX and co-branded experiences — landing pages, integrations, campaigns — so every partner touchpoint reflects the same brand standard as our owned surfaces
• Track best practice across brand, product marketing, content, and adjacent categories, and translate what's working into ideas suited to Rinse — never a copy-paste of someone else's execution

Requirements:

• 5-8+ years in product marketing, brand marketing, and content with a portfolio that shows range across long-form, short-form, and UX writing
• Excellent writing and editing skills — you can hold one voice across a landing page, a push notification, and a caption, and you know the difference between good copy and clever copy
• Demonstrated good taste — an eye for quality, craft, and detail that shows up in the work itself, not just in how you talk about it
• Working knowledge of SEO and emerging AEO practices, and comfort partnering with growth and performance teams on how content shows up in search and AI-driven discovery
• Experience managing content or creative production — briefing, scheduling, vendor management — with the organizational rigor to keep quality high at volume
• An entrepreneurial mindset: you default to building and testing over waiting for permission, and treat ambiguity as room to make something better rather than an excuse to wait
• A sharp eye for best practice paired with the judgment to adapt rather than imitate — you can point to work you admire, say why it works, and build something that fits Rinse specifically
• Comfort working across brand, product, and performance stakeholders, translating strategy into UX, copy and experience design into measurable outcomes