Principal Product Manager, Recurring

Thrive Market is an online, membership-based market focused on making healthy and sustainable living easy and affordable. The Principal Product Manager will own the Recurring product area, set its vision and roadmap, lead experimentation and member journey optimization, and drive measurable improvements in retention and purchase frequency. The role also involves executive alignment and day-to-day operation of the cross-functional product pod.

Responsibilities:

• Product vision, strategy, and roadmap for the Recurring product area, covering auto-ship/subscription management
• High-velocity experimentation program across core shopping surfaces; identifying opportunities, designing tests, analyzing results, and iterating quickly to compound gains over time
• Early member journey optimization — designing the experiences that move a new member from first order to second, third, and beyond, building the habit loop that drives long-term retention and frequency
• Cross-functional partnership with Engineering, Design, Data Science, Merchandising, and Marketing to align on priorities, execute with speed, and deliver measurable business outcomes
• Stakeholder communication and executive alignment — presenting strategy, defending trade-offs, and building confidence with senior leaders who are deeply invested in the performance of this product area
• Data-driven decision making — leveraging analytics, customer insights, and experimentation results to inform prioritization and ensure every bet is grounded in evidence

Requirements:

• 8+ years of product management experience, with significant time owning consumer-facing e-commerce product surfaces (search, browse, discovery, recommendations, checkout, or subscription/recurring order management)
• Deep experience with experimentation and conversion optimization at scale; you've run rigorous A/B testing programs and can speak fluently about statistical significance, test design, and how to build a compounding experiment engine
• Track record in DTC, membership, or subscription e-commerce environments where driving repeat purchase behavior, retention, and customer lifetime value are core product challenges
• Strong analytical orientation — you lead with data, build frameworks for decision-making, and can go deep on metrics without relying on analysts to do the thinking for you
• Conviction and executive presence — you can defend your product strategy under direct scrutiny from senior leadership, hold your ground when you have the data, and know when to adapt. You don't consensus-seek your way to mediocrity
• Experience operating at pace — you've worked in environments that ship fast and iterate constantly. You're energized by velocity, not overwhelmed by it
• Resilience and coachability — you take feedback as fuel, separate yourself from your work when it's being critiqued, and use every input as a chance to get sharper
• Experience with personalization systems, recommendation engines, or ML-driven product features
• Background in health, wellness, grocery, CPG, or mission-driven consumer brands
• Experience building or scaling auto-ship, Subscribe & Save, or recurring order programs
• Familiarity with habit-loop mechanics, behavioral product design, or customer lifecycle frameworks