AI Marketing & Growth Lead

Ziroo is an AI platform combining intelligent chat with an AI-powered coding assistant for developers, creators, and professionals. The AI Marketing & Growth Lead will own the marketing strategy, positioning, content, launches, community building, acquisition experiments, and go-to-market growth for Ziroo Chat and Ziroo Code.

Responsibilities:

• Develop and execute Ziroo’s overall marketing and growth strategy
• Define Ziroo’s positioning, messaging, target audiences, and competitive differentiation
• Build and grow Ziroo’s brand in the AI and developer ecosystem
• Create and manage content strategies across X, LinkedIn, YouTube, blogs, communities, and other relevant channels
• Plan product launches, campaigns, and growth experiments
• Build developer and AI communities around Ziroo
• Identify opportunities for partnerships, influencers, creators, and technology communities
• Analyze user acquisition, activation, retention, and conversion metrics
• Experiment with different acquisition channels and continuously optimize performance
• Work with the product team to turn product features into compelling marketing stories
• Research competitors and emerging trends in AI coding assistants and AI productivity tools
• Help build a strong go-to-market strategy for both Ziroo Chat and Ziroo Code

Requirements:

• 3+ years of experience in marketing, growth, product marketing, or a related field
• Strong understanding of digital marketing and growth strategies
• Strong understanding of social media and content marketing
• Ability to understand technical products and explain them in simple, compelling language
• Data-driven mindset with a strong focus on experimentation and measurable results
• Strong communication and storytelling skills
• Ability to work independently and move quickly in a startup environment
• Strong curiosity about AI, software development, and emerging technologies
• Experience working with SaaS, AI, developer tools, or technology products is a strong plus
• Experience marketing AI products or developer tools
• Experience building developer communities
• Experience with Product Hunt, Reddit, X, Discord, GitHub, or similar communities
• Experience with influencer and creator marketing
• Experience with SEO and content-driven growth
• Familiarity with AI coding tools such as Claude Code, Cursor, GitHub Copilot, or similar products
• Technical background or ability to understand software development workflows