Growth Marketing Specialist

rePurpose Global is a Packaging Sustainability & Compliance platform for consumer companies. The Growth Marketing Specialist will build and run programs that generate brand demand, with a focus on partnerships, email, nurture campaigns, and events. The role will also create marketing content, track performance in HubSpot, and collaborate across teams to execute weekly campaigns.

Responsibilities:

• Partnerships Channel: Run marketing for our partner channel with the partnerships team. That includes joint events and webinars, and co-branded campaigns with industry groups, packaging partners, and other organizations
• Partner Onboarding and Benefits: Own marketing onboarding for every new partner. Activate marketing benefits as they become available, from ad placements to directory listings to member communications, and develop new creative collaborations
• Campaigns and Events: Build email programs and nurture sequences that move leads toward a meeting. Plan and promote rePurpose webinars, trade shows, and executive dinners, including paid promotion on LinkedIn and sponsored email
• Copywriting: Write impactful subject lines, nurture sequences, ad copy, landing pages, and event promotions aligned to the rePurpose brand voice
• AI-First, Accurate Execution: Use AI and growth tools to research, draft, build lists, and analyze at speed. Our buyers work in regulated industries, so you check every asset before it ships
• Performance and Collaboration: Track the metrics that matter in HubSpot, and recommend where to double down or cut. Work across Partnerships, Product Marketing, RevOps, Sales, Customer Success, and Design, and coordinate freelancers when needed

Requirements:

• You have hands-on experience running multi-channel campaigns at a high-growth company
• You've run co-marketing, partner events, or member programs with industry groups, trade associations, influencers, or other channel partners
• You write clear, human, specific copy across channels
• You know when something is ready, and on voice, and when it isn't, you improve it
• You're comfortable with HubSpot workflows, lists, lifecycle stages, and reporting
• You work daily with Claude, and you're familiar with tools like Clay, Descript, Mutiny, Fibbler, WriterAI, and have AI workflows of your own
• You move quickly, and quality holds
• You're comfortable presenting results and recommendations directly to the CEO, and you're hungry to find out what moves the needle
• Early-stage startup experience is a plus
• Experience marketing to compliance, sustainability, operations, or packaging buyers at consumer brands