Sales Development Representative (SDR)

Bridgeway Benefit Technologies is seeking its first Sales Development Representative to build and operate a repeatable lead generation function. The role focuses on outbound prospecting, inbound lead qualification, CRM data integrity, script adherence, and collaboration with Account Executives to generate qualified meetings and sales-qualified opportunities.

Responsibilities:

• Execute the full defined lead generation process: list pull → research → call → email follow-up → CRM log, for every prospect in the assigned territory
• Make 60–80 outbound calls per day following the approved call script; conduct multi-touch cadences (call + email + LinkedIn) on all priority accounts
• Qualify inbound leads generated by marketing using the standard qualification script and route sales-ready opportunities to the assigned Account Executive within 24 hours
• Research target accounts and contacts to personalize the script's open and pain-point sections without deviating from qualification structure
• Follow Bridgeway's lead gen call script verbatim for all required fields; use approved rebuttals for common objections
• Participate in weekly call review sessions — calls are recorded and scored against the script rubric by sales leadership
• Complete script certification for any new script version within 5 business days of release before using it in the field
• Log every call outcome, contact field, and disposition in HubSpot immediately after each interaction — no end-of-day batching
• Maintain 95%+ CRM field completion rate as audited weekly by Sales Ops; resolve flagged records within 48 hours
• Surface data anomalies (duplicate contacts, wrong industry codes, stale phone numbers) to Sales Ops using the defined data quality process
• Contribute to weekly pipeline data reviews by ensuring assigned segment's contact and activity data is accurate and current
• Collaborate with Account Executives on account prioritization and handoff quality; participate in weekly AE-SDR syncs
• Share script objection patterns and market intelligence with the team in the shared feedback log after each calling block
• Meet and exceed monthly quotas for qualified meetings booked and sales-qualified opportunities (SQOs) created

Requirements:

• 1–3 years of experience in a sales, business development, or high-volume customer-facing role (SDR/BDR experience strongly preferred)
• Comfortable being first, operate without peer SDRs to benchmark against, contribute to setting the standard and discipline
• Demonstrated ability to follow a structured process consistently, where scripts are not viewed as a constraint, but rather as a competitive advantage
• Excellent verbal communication skills with the ability to follow a script naturally and handle objections using approved rebuttals without sounding robotic
• Strong CRM discipline — experience logging calls, contacts, and dispositions in a CRM in real time
• Comfort with high call volume and the ability to sustain energy and script adherence through a full calling block
• Constructive feedback orientation and ability to articulate what is and is not working in a process and translate that into concrete suggestions
• Detail-oriented to catch and recover from errors
• East coast candidates preferred
• Familiarity with sales engagement platforms (Outreach, Salesloft, Apollo) and call recording tools (Gong, Chorus) is strongly preferred